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MEET: Anna Popovich by Anna Stassen of www.sakurajewellery.com


When it comes to handmade glamour for the modern woman, it’s hard to beat the stunning designs of 24 year old, London- based womenswear designer Anna Popovich. UK Handmade caught up with Anna to find out about her glamourous collections.


Please tell us about yourself and how you got started? I started my business making bespoke dresses 3 years ago. I now produce made to order collections twice a year and my last collection was shown at London fashion week in February. I’ve always enjoyed sewing and had a strong interest in fashion but it wasn’t until after my literature degree and a year of costume design that it occurred to me to turn my love of fashion into a career.


16 | ukhandmade | Autumn 2012


What is the story and ethos behind your work? I’m drawn to fashion because of its power in both dictating and reflecting different cultures. Not a single person on the planet can be said to be untouched by fashion, there is no garment in existence that is purely practical. Decisions in the choosing and making of all garments is based on taste, status and culture. I’m very interested in the social factors that influence the way women dress, whatever the inspiration for my collection that particular season.


Do you have any formal training/ experience? I was taught to sew by my grandmother when I was very young and learnt a lot through trial and error. While I was doing my literature


degree, I took a few short courses at Central Saint Martins and London College of Fashion to hone my skills. I also interned for womenswear designer Roksanda Ilincic where I learnt everything from the best way to cut silk, to quality control in sample units to dressing models for her London Fashion week runway show.


What inspired you to set up your business and what did you find most helpful in doing this? It really was one of those things that just seemed to happen. I started my business right in the midst of the recession, I’d just lost a low paid job stacking shelves I’d taken out of desperation, so starting my own business seemed comparably less risky. At the same time as this and probably as a result of the recession,


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