This page contains a Flash digital edition of a book.
traders who are too intimidated to actually start trading due to the more complex model of forex trading. It is also very easy to cross sell to existing traders, as the addition of a new and exciting product is always beneficial.”


Additionally, Levy notes that operators can reach out to a whole new market as well, such as those end users coming from the gaming industry and other online players who are interested in the market that always considered forex too sophisticated. “SpotOption gives full training regarding sales and marketing, and call centre operations. With this training, operators can see how easy binary options are easy to explain, to learn, and to convert,” adds Levy.


Reaching a wider market Gaining acceptance in new


markets is a bonus of using binary options, adds Peretz. “Introducing binary options trading can help FX brokers reach a much larger audience,” says Peretz. “Te simplicity of trading binary options makes it an excellent vehicle to attract inexperienced customers who wish to gain exposure to the capital markets. Many are hesitant to take the step towards becoming active traders due to perceived or actual complexity of various financial instruments. Since binary options offer clear and guaranteed payout structures and are very easy to understand, existing brokers can market them as an entry level instrument to customers that are new to the financial markets. Tese first time customers may later start trading other instruments offered by the brokers as they gain more experience and confidence trading the markets.


58 | INSTITUTIONAL FX SERVICES - THE BROKERS HANDBOOK 2012/2013


For existing customers, binary options trading offers an added value by providing an excellent opportunity to diversify their investment strategy and portfolio. Offering such an opportunity increases customer loyalty and retention,” Peretz remarks.


“Finally, some of the distinct characteristics of binary options makes them suitable to the online gaming industry. Tis will help brokers reach online gaming customers who may not be interested in the financial markets or more traditional investment instruments. Online trading in binary options is still a relatively new market that experience a rapid growth momentum. Unlike online retail forex trading, which is quite a competitive market, the binary options market still offers early joiners a great competitive advantage.”


Product Focus


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124