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Tradologic off ers its brokers the choice between a fully managed, turnkey solution, and a non-managed one. Noier says a fully managed solution includes processing, fraud and fi nance, costumer support, and sales and retention,


Of these two options, White Label partnership off ers several entry level benefi ts to brokers that want to gain exposure to the market of binary options, Peretz claims. “T e most obvious advantages of a White Label are fast time to market, minimal investment and almost no operational and business risk. A solid White Labelling brokerage fi rm will provide its partners with a fully hosted solution that supplies the trading platform and saves all the IT and operation related costs. White Label brokers will only have to focus on bringing customers while maintaining full brand identity and without disrupting any of their existing business activities,” Peretz adds. “T is is a great opportunity to initiate a new business for existing brokers or new entrants, which can always be migrated to a full prime brokerage operation at any given time after gaining the experience and confi dence in the operation of a binary option business segment. T ese attributes off er existing brokers a virtually risk free business opportunity and the ability to examine market potential with ease and confi dence.”


those services being supplied by an exclusive partner of Tradologic. She adds: “A non- managed solution goes all the way, to the extent that a broker who wishes to take the trading interface widget only, along with Tradologic risk management, and integrate it to his existing systems, can.


SpotOption off ers a regulated White Label solution. As profi ts work on a revenue share programme, SpotOption’s designers, developers, and risk and project managers do their utmost and work together as a team to get the White Label up and running in the shortest amount of time possible. “Factors that can infl uence time to market usually have to do with the operator, and delays on their side,” says Levy. “With full cooperation from the White Label client, time to market is usually about one month from the signing of the contract.”


While MarketsPulse is solely focused on technology and does not distribute white labels, it allows the broker to create multiple brands and distribute white labels, as part of the features included in the MarketsPulse enterprise solution. T is means that brokerages can extend to diff erent markets by creating multiple websites, each with a unique branding,


56 | INSTITUTIONAL FX SERVICES - THE BROKERS HANDBOOK 2012/2013


and also market their service by distributing white labels on their own, facilitating a B2B expansion.


Differentiating services


T e inclusion of binary options can help FX brokers to diff erentiate their e-trading products and services. Friedberg says that fi rst of all, binary options are really simple to execute, easy to understand and intuitive. “Because binary options are so simple, we see higher overall client conversion rates to FX. As a result, many will move on to more advanced trading products such as spot FX and contracts for diff erences (CFDs). Because of this, client lifetimes are much higher than they are with FX alone,” adds Friedberg, “and due to overall higher margins and longer lifetime, binary options provide higher earnings per client. Binary options provide a key point of diff erentiation that can truly help FX brokers stand out from the crowd.”


Product Focus


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