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Capturing new business opportunities with FX White Labelling


Gerry O’Kane


Gerry O’Kane examines what factors should influence a brokers choice of FX White Label solution and strategic licensing partner to work with and in what ways WL partnerships can help trading firms to grow their market share and take advantage of fast evolving regional business growth opportunities in FX.


W 36 | INSTITUTIONAL FX SERVICES - THE BROKERS HANDBOOK 2012/2013


hite-Label (WL) solutions for financial trading applications have


been around for many years and for those companies in the business who have patiently and diligently been designing WL solutions for the FX market, their investment of time, money and expertise is now starting to pay off.


Te evolution of the WL business has not been without its obstacles, although the lessons learned have brought richer solutions


and opportunities to both those providing White Labels and those seeking them. “Ten years ago, there was limited interest from mainstream financial institutions in White Labelling. But, over the past several years we’ve definitely seen an uptick in White Label partnerships between established FX firms and broker/dealers, banks and other financial services firms,” reveals Muhammad Rasoul, Chief Product Officer at Gain Capital.


Indeed it is no secret that at many of the big Retail FX players there was initial scepticism that platform provision to competing brokers and adding commission on trades would be a successful model. However as the technological landscape changed,


Brokerage Operations


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