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A lifetime of joy for Baby Moments


A


young entrepreneur is expanding her business after winning a £1000 grant from Dacorums Den.


Sophie Cox, 20, has decided to leave her current job and pursue her hand and feet casting business, Baby Moments, as a result of the cash boost.


Unique to Hemel Hempstead, the home grown company has been creating 3D casts of baby’s hands and feet since last February.


Sophie decided she wanted to expand the company after applying for Dacorums Den in August.


Te Dragons Den style scheme assessed 12 pitches


from small locally based businesses and awarded the top eight a grant of £1000. Te funding was intended to help them start up the business, expand into a new market or test a new product.


After polishing her pitch and “boring” her family and friends by “repeatedly rehearsing” the presentation in front of them, Sophie won over the panel, which included MP Mike Penning and Chris Taylor from Dacorum Borough Council.


At the time, she said: “Te money is going to help brilliantly and will enable me to buy key pieces of equipment and marketing material.


“I thank the panel of judges for choosing Baby


Moments as one of the winners, and helping us blossom into what I hope to be a long lasting local business.”


Sophie carries out the castings at each families home for the comfort and convenience of both parent and


baby. Casts can be made from any age, from as young as just two weeks old, and the finished product is usually delivered just one week after the casting.


Sophie also offers paw print impressions and family castings, all of which are presented in a frame.


For more information visit www.babymoments.org. uk or email Sophie on babymoments@hotmail.com.


by Charlotte Gilbert


42 l October 2012 l www.mynewsmag.co.uk


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