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novel, and post a mix of ‘fun’ updates (images from TV shows etc) with promo- tional updates – I use Twitter and LinkedIn for my more ‘professional’ writing services.


LinkedIn is great for getting your online CV out there and a useful networking tool. I’ve had several jobs via LinkedIn, both from people I used to work with who’ve seen my new status as a freelancer, or new contacts who have found me through keyword searches. You never know when an ex-colleague or client will be in a position to employ you, especially in today’s fluid job market, so it’s worth building up your contact list and making your profile as good as you can (remember to use keywords in your expertise section to help people to find your skillset). Personally, I don’t find the groups that worthwhile – being a member seems to generate a lot of pointless e-mails – but that may not be true for you, so look around and see if any are useful.


Pinterest and Tumblr are both relatively new but hugely successful platforms. These sites are best if you’re promoting visually-based services (illustration, design) or actual products, since both sites are based around image sharing. (If you post any pictures to these sites, make sure they are clearly marked with your name or website – it’s very easy for users to ‘repost’ or ‘repin’ without accreditation.)

Impossible to ignore

As a freelancer, a strong digital profile is vital, but there’s no one ‘magic bullet’ for self-promotion. A combination of methods across a number of platforms (tailored to your services and target market) is the best way of creating and maintaining an online presence that can generate work. Start slowly if you want, building up a presence on one platform before exploring another – but it’s not something you can afford to ignore.❖

Tracey Sinclair

is a freelance writer, editor and consultant.

Better Business No 189 29

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