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Everest conquers Mayfair


CONTEMPORARY BRITISH TAILOR Timothy Everest, whose Mayfair store is in Bruton Place, has designed a collection of wardrobe staples for high street fashion brand Superdry. Sebiro is a trans-seasonal capsule collection created


with attention to detail, super-skinny cuts and very fine quality cloths. Designed as a separates range to mix and match with


Superdry’s existing casual pieces, it comprises slim-fitting suits (£250), stand alone jackets (£175) and trousers (£75). The launch range, available exclusively at the Superdry


flagship store in Regent Street, has been devised with four characters in mind: “the Super Spy”, “the Bank Robber”, “the San Franciscan” and “the Country Rebel”, each with their own defining traits.


FASHION: Selma Day selma@pubbiz.com


Fleur b boutique


DESIGNER AND RETAILER Fleur Bird has opened a central London flagship store at 21 Duke Street, just off Oxford Street, housing the complete Fleur b collection as well as key pieces and accessories from labels such as Ulla Johnson, Mother Denim and Eugenia Kim hats. This second Fleur b boutique follows the opening of the company’s Chelsea Green shop in July.


“I am very excited about my second shop,” says Fleur. “The shop and collection caters for the time strapped and is designed to ease the pressure of busy women by offering a stylish and chic solution. This shop will specialise in beautiful quality and timeless elegance.”


M&S snap up Gandy


MALE SUPERMODEL David Gandy is the face of Marks and Spencer’s Collezione autumn 2012 collection. Shot by renowned fashion photographer Arnaldo Anaya-Lucca in Lake Como, Italy, Gandy is seen here wearing a Collezione shirt (£35), jumper (£42.50) and cords (£39.50). You’ll find the collection at the Marble Arch branch of Marks and Spencer.


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