... to Kids Connection. Our quarterly children’s and parenting issue focuses on activities and issues of importance to Okanagan families.
Aside from our regular columnists, we also wel- come input from parents and anyone involved in the childcare, education, chil- dren’s health, entertain- ment fields and, well, you get the picture.
Send us a photo of your family or child, email jon.ma
. with ideas and submis- sions. Thanks!
A publication of the Okanagan Valley Newspaper Group
Publisher Terry Armstrong
Managing Editor Jon Manchester
It’s worth the drive to Vernon!
ACTIVE KIDS Just for kicks
While parents often play a determining role in most aspects of their children's lives, children are the key influencers for choosing which sports to play; and soccer is one of their top choices, ac- cording to a new BMO Financial Group Sports Survey. According to parents surveyed, a key reason for soccer's high
ranking is driven in large part by children themselves, who want to play the game more than any other sport (44 per cent). Parents, on the other hand, when deciding whether or not to en- roll their children in a sport, pick soccer because they believe it is the most affordable way to help their children get the exercise they need (59 per cent). The survey, conducted by Leger Marketing, also found soccer to be the most inclusive of all sports: — The vast majority (96 per cent) of parents believe soccer is appropriate for both boys and girls alike;
— 94 per cent see soccer as a sport that embraces kids from all cultures and back- grounds;
— 83 per cent agree that
youth soccer provides an ef- fective outlet for children in the community beyond health ben- efits; and — Three-quarters also say
that youth soccer leagues are an important part of communi- ties.
SURVEY SAYS: — Study cites children's desire to play, fitness benefits and low cost as key reasons for soccer’s popularity
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"Our study confirmed that Canadian parents recognize the benefits of youth soccer that fall outside of simply pro- moting healthy living," said Susan Bundy, Director, Corporate Sponsorships, BMO Bank of Montreal. “They believe that it also pro- vides an important outlet for youth in their community as well, with more than three- quarters of parents agreeing that youth soccer leagues are an important part of their com- munity. This is certainly one of the main reasons why BMO launched the Team of the Week program last year, which cap- tured the attention of nearly 300,000 Canadians who voted for their favorite team." According to the study, parents enroll their children in sports in order to foster the development of positive character traits: — The majority of parents hope that their children's enrollment in sports develops their confidence (88 per cent), team spirit (74 per cent) and enthusiasm (65 per cent). Parents want their kids to have a good time (82 per cent). — Interestingly, making their children more competitive had one of the lowest scores at 18 per cent.
— Soccer is seen as the most inclusive of all sports and tops the list for embracing boys and girls from all backgrounds and cultures
— Canadian parents see soccer leagues as a positive
contributor to their community
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