Putting insight at the heart of marketing


September 2012 Issue 152


MANAGEMENT SURVEY Our unique annual survey of data processing service and software providers


CALLPRO GETS THUMBS UP


Telemarketing focused CRM system turns out to be a strong all rounder


CUSTOMER DATA


THE SCIENCE OF PUTTING A VALUE ON SOCIAL MEDIA


It’s proving very difficult to put an ROI on social media marketing activity – but that isn’t stopping us trying


B2B LISTS GET FOCUSED


SIZE NO LONGER THE KEY DRIVER IN B2B LIST SALES


SOFTWARE REVIEW


MARKETDEVELOPER EXCELS AS A MARKETING-FOCUSED CRM SYSTEM


BIG DATA, BIG DEAL


MAKE BIG DATA A BIG DEAL IN YOUR ORGANISATION


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