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In the year 1996, the watch distribution company Swiss Prestige Ltd. offered him a position in Malaysia, so Hoffmann moved to Kuala Lumpur with his wife and three children. As managing direc- tor of the firms Swiss Prestige Sdn Bhd, Kuala Lumpur, and Swiss Prestige Pte Ltd, Singapore, he supervised all marketing opera- tions in Singapore and Malaysia, among other duties. One year later, in 1997, he additionally assumed the management of Oris International Ltd, Hong Kong, and after one more year, again in addition to his existing work, became managing director of the Asia Pacific regional office of Oris SA Switzerland in 1998.


During his sojourn in Malaysia, Hoffmann met Rolf W. Schnyder, who was then the owner and president of the Swiss watch man- ufacture Ulysse Nardin. Mr Schnyder was looking for a dynamic leadership personality with solid marketing skills and a thorough knowledge of the international watch industry to build up the mar- ket position of Ulysse Nardin in the USA. Schnyder and Hoffmann quickly realised that they shared the same vision.


In 1999, Hoffmann and his family relocated to Florida. Being the new Vice President and Managing Director of the regional office North America and the Caribbean of Ulysse Nardin Inc., Hoffmann was in charge of the entire business supervision. Under his leader- ship Ulysse Nardin enormously expanded its presence in the USA and in the Caribbean. The year 2008 saw Patrik P. Hoffmann being appointed to the position of Vice President of Sales and Marketing Worldwide, and since then he has been dividing his working time between Le Locle (Switzerland) at Ulysse Nardin’s head office, and Boca Raton (Florida, USA) in the U.S. corporate offices. In addition to this he regularly travelled to visit the retail outlets of Ulysse Nardin around the world. In the year 2010 Ulysse Nardin opened the first free-standing boutique in the United States, another mile- stone in the company‘s history.


After the sudden demise of Rolf W. Schnyder, the Extraordinary General Meeting nominated Patrik P. Hoffmann as the new CEO of the traditional Swiss manufacture.


Like his predecessor Rolf Schnyder, Hoffmann too sees the inde- pendence of Ulysse Nardin as one of the central factors in the corporate strategy.


FOCUS of SWFL 2012 57


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