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Performance


Years of The AMG Story


45 By Mai Yomioto


Around the world, the three letters AMG, embody automotive high per- formance, exclusivity and dynamic driving excitement. This month, AMG founded in 1967 by Hans Werner Au- frecht and Erhard Melcher is celebrat- ing its 45th anniversary.


The image of AMG as the performance brand of Mer- cedes-Benz is reflected in its impressive successes in the world of motorsport and its unique approach to creating high-performance vehicles. Today it is a one hundred percent subsidiary of Daim- ler AG and is the group’s technological spearhead in the high-performance segment. The AMG brand promise of “Driving Perfor- mance” stands for state-of- the-art technology and pure driving excitement.


Mercedes-AMG has wit- nessed extremely dynamic growth and is enjoying strong demand for its vehi- cles, particularly in the United States, one of its three largest markets. The global growth is continuing in 2012. In the first quarter of the year, AMG recorded growth of more than 30 per- cent, marking it the best first quarter in the company’s history. As a result,


44 FOCUS of SWFL 2012


AMG includes: C63 AMG Coupe C63 AMG Sedan CL63 AMG CL65 AMG CLS63 AMG E63 AMG Sedan E63 AMG Wagon GL63 AMG (2013) ML63 AMG S63 AMG S65 AMG SL63 AMG SL65 AMG SLK55 AMG SLS GT AMG Roadster SLS GT AMG Coupe G63 AMG


AMG will continue its consistent growth beyond 2012 and make significant contributions to the sales achieved by Mercedes-Benz Cars. Based on a future growth strategy entitled, “AMG Performance 50,” in the coming years, AMG will add several new models to its broad high-performance portfolio. According to Ola Kallenius, Chairman of the Board of Management of Mercedes- AMG GmbH, “We have de- cided to expand our model range from its current level of 22 vehicles to around 30 vehicles in the future.


In addition to the new per- formance compact car, the SLS AMG GT and the GL 63 AMG, in the future the S- Class segment will play an even greater role at AMG. The current offering com- prising the S 63 AMG and S 65 AMG, as well as the CL 63 AMG and CL 65 AMG, will be extended further over the coming years.


As the first vehicle developed inde- pendently by Mercedes-AMG, the SLS AMG super sports car unveiled in 2009 proves to impressive effect the com- petence and passion which exists at the headquarters in Affalterbach.


For 2013 in the U.S., Mercedes-Benz will offer the new SLS AMG GT. Avail- able as a Coupe or Roadster, the new SLS GT will go on sale in mid-Novem- ber 2012.


The specific assembly area for the SLS AMG is located in the largest Mercedes- Benz production plant in Sindelfingen. The AMG 6.3-liter V8 engine comes di- rect from the AMG engine workshop in Affalterbach, where is it hand-assem- bled according to the traditional “one man, one engine” philosophy.


As AMG celebrates its 45th anniver- sary, the model range is now not only larger and more diverse than ever before, and tailored to exceed the unique wishes and requirements of passionate AMG customers. In the U.S., the MY2013 range will include 17 AMG high-performance vehicles with power outputs ranging from 415hp to 621 hp. The selection of models avail- able includes coupes, sedans, SUVs , roadsters as well as the SLS GT AMG super sports car. Each AMG model is an all around performance vehicle fea- turing a perfect combination of a pow- erful engine sound, excellent handling and an emotional driving experience.


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