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Heart and Soul


PHANTOM COUPÉ AVIATOR


By Mai Yomioto


Rolls-Royce Motor Cars is the world’s leading luxury goods manufacturer. And while the world of luxury presents many objects of desire that captivate one or more senses, it takes one of these hand-built cars to awaken them all.


Approaching this luxurious Rolls-Royce and opening its doors immediately ignites the senses for sight, taste, touch, sound and aroma. And the sense of surprise and delight continues as your guests encounter the lavish use of soft, sumptuous leathers, finest veneer detailing and special bespoke enhancements.


Inspired by Charles Stewart Rolls and the legend of the Schneider Trophy-winning Supermarine S6B (powered by a Rolls-Royce R Type engine), Rolls-Royce Motor Cars proudly present the Phantom Coupé Aviator Col- lection. The collection celebrates the spirit of human endeavour that drove a very British hero and subse- quently led Rolls-Royce to simultaneous world speed records on land, air and in the water.


The first in the collection of 35 Phantom Coupé Aviator Collection models – which feature a suite of exclusive design concepts, colour combinations and new materi- als – debuts today at the Pebble Beach Quail gathering in the United States. 40 FOCUS of SWFL 2011


“Our founding forefather Charles Stewart Rolls was a pioneer who pushed the boundaries of motoring and aviation to the limit,” said Torsten Müller-Ötvös, Rolls- Royce CEO. “With our exclusive Phantom Coupé Avi- ator Collection we celebrate this great British hero, presenting a car which hints at experiments in early flight married to the best engineering, modern design and exquisitely crafted materials. The collection takes Rolls-Royce Bespoke to new levels of subtle, yet beauti- ful detailing.”


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