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On Tuesday, May 7th, the cars will gather in Milan, Italy’s capital of fashion and design, leaving the next day for Forte dei Marmi, one of the most exclusive resorts on the Tyrhennian coast. On Thursday, May 9th, they will set off towards Rome, with a triumphant evening arrival in the city center. On Friday, May 10th, the cars will depart to- wards Bologna, via Orvieto, arriving at Emilia-Romagna’s capital during the evening.


The many events organized worldwide in celebration of the Anniversary will also be characterized by a high level of solidarity and public conscience. Lamborghini will do- nate 10% of the proceeds of sponsorship revenue to a fund established to help rebuild religious, social and cul- tural centers damaged by the devastating earthquakes that hit Emilia-Romagna in May this year. The donation is a tribute to the native region of Lamborghini, who re- mains strongly linked to its original roots, despite the global nature of the business.


Saturday, May 11th will mark the closing day of the cel- ebrations: the cars will head off in procession from Bolo- gna towards Lamborghini’s famous factory in Sant’Agata Bolognese, where participants will visit the historic muse- um, the production facility, as well as enjoy other Lambo- rghini experiences. A gala dinner held at the factory will end a thrilling day packed with events and entertainment.


At each stop, Lamborghini fans will be able to admire the cars. The Anniversary website – www.lamborghini50.com – went live on August 17th, 2012. Until the end of 2013, the site will keep Lamborghini owners and fans informed with regular news updates about the celebrations, de- tailed information about the Tour, as well as city stops and arrival times, making sure that all the brand’s enthusiasts are included. Lamborghini owners and dealers can regis- ter for the Tour beginning September 20th 2012.


FOCUS of SWFL 2012 35


For one of world’s most sought-after super sports cars, Lamborghini enthusiasts are invited to take part in this year’s 50th Anniversary Celebration. A tribute to the origi- nal roots of a luxury super sports car coming of age.


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