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Art


MEETS


With the partnership between Bugatti and the Königli- che Porzellan-Manufaktur Berlin (KPM) the renowned manufacturer emphasizes the ability in creating pieces of automotive art. The “L’Or Blanc” sits silently in the courtyard of the world famous Setai Hotel. A unique version of a Bugatti Veyron Grand Sport is the world’s first motor car to wear the finest porcelain on its body, as well as in its cabin. It captivates with an abstract exterior design.


The “L’Or Blanc” is the world’s first automobile to be equipped with porcelain, and the development team invested a lot of effort to guarantee that each item is capable of performing in every driving situation in the most powerful car on the market. Before their applica- tion to the car, the porcelain elements were extensively examined in regard to automotive safety and quality to optimally protect the passengers in case of an ac- cident.


“Porcelain is one of the strongest materials but the grade of quality depends significantly on the excellence of the manufacturing process. We had to assure that the inlays perfectly fit to the filler caps, it has been a challenge for us to exactly calculate the shrinkage of porcelain,” explains Thomas Wenzel, Head of Design at KPM.


Several times we stop, take a step to the left and to the right; they bend down and up again, looking in- tensely at the Grand Sport from different angles. Ana- lyzing the reflections of light on the car’s body before we take a step back for a moment to get an overall impression. Thin blue lines flow over the bright white exterior of the fastest convertible in the world. It feels like visiting the atelier of an American pop-art artist.


The creation bears the name “L’Or Blanc.” It repre- sents an automobile that redefines the art of design. If you look at it through the eyes of a designer, you will recognize that it is the reflection of the studio lights on the body that attracts their interest. Positioned beneath a special light, the car is set in an ideal environment that provides an excellent image of the reflections. The


32 FOCUS of SWFL 2012


Speed


By Mai Yomioto


studio light is reflected on the invisible edges between the body shapes of the Grand Sport. In numerous stages each reflection line is translated by Bugatti’s designers onto the car body that has been pre-painted in a vibrant white tone. They use a precision tape made of Japanese soft tissue that can be easily torn off by hand. It adheres perfectly to sulphur-containing plasticine. By stretching them to a certain degree, these tapes are “lined” in pieces up to five meters long across the whole exterior of the car.


“At first, it seems to be an unusual idea to use porce- lain in a car, especially in the world’s fastest convert- ible,” comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. “But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti’s heritage, who himself loved to experiment with new materials.”


Besides the signed porcelain inlays on the sides of the center console, an intarsia made of finest porcelain is fixed to the rear panel between the seats. Similar to the exterior porcelain elements this item carries the relief of the famous elephant in an upright standing position that has been created by sculptor Rembrandt Bugatti. His brother Ettore had used the original draft to cast the radiator mascot for the Bugatti Royale.


This elephant is a synonym for the brand still today. Embedded in the top of the center console, there is a fine porcelain dish with edges finished in an exclusive diamond polishing - a technique that has been applied by the Königliche Porzellan Manufaktur Berlin for the very first time. The precious dish can be removed and is part of a picnic set that was exclusively designed by KPM for the Bugatti car.


The Bugatti Veyron Grand Sport “L’Or Blanc”, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti’s designers received a lot of inspiration from porcelain painting of- fering a variety of new opportunities for the design.


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