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Jacob & Co Announces


New Face


Jacob & Co., the luxury watch and jewelry house, was found- ed 30 years ago in New York City by Jacob Arabo. After years of designing for private clients, Jacob & Co. established a globally renowned reputation with leaders in entertainment and sports, allowing the company to launch its flagship store in New York City in 2004. Jacob & Co. has solidified its posi- tion as one of the world's leading luxury watch and jewelry houses with the introduction of the revolutionary Five Time Zone technology and complicated movements. The brand continues its dedication to the highest standards of crafts- manship, design and innovation. Jacob & Co. announced the new face of their advertising global campaign is internation- ally renowned actress and model, Milla Jovovich.


This announcement was unveiled during a jam-packed cock- tail reception at which Ms. Jovovich made a grand, red car- pet entrance in Hall 3.0, side by side with Jacob Arabo. The paparazzi lined up for up to one hour expecting Jovovich to make her appearance.


The event took place inside the Jacob & Co. booth and all around the front hallway. The area was elegantly decorated with illuminated tall tables, a Dom Perignon champagne bar


and live statuesque models. The theme was the represen- tation of Jacob & Co.'s global philosophy of multiple time zones, with each of the models esthetically indicative of cit- ies or ethnicities including: Hong Kong, Moscow, London, Dubai and New York.


Celebrated DJ Kay Rush was the MC and host of the cocktail, greeting the crowd in 5 different languages and introducing Milla Jovovich to the guests.


Jovovich was gracious and embraced the crowd with a warm and friendly speech which explained her commitment to the brand, embracing the upcoming campaign.


Jacob Arabo greeted press, clients and industry friends as he hosted Jovovich. "This evening is an important milestone for Jacob & Co.," stated Arabo. "We have been looking for the right personality and beauty that represents what I call 'The Jacob Girl': she is a sophisticated world traveler, self accomplished and exudes an assertive feminine personality, lastly, she is absolutely gorgeous!"


118 FOCUS of SWFL 2012


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