HOW IT WORKS 1


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Simply enter keywords such as ‘black dress’ or ‘red shoes’ into the product search box on the home page of the centre’s website.


The search engine returns relevant products available from retailers at the White Rose centre, which provide their product information to Google.


The results – which show images and prices – can be fi ltered by retailer, release date, relevancy and price.


The listing for each item includes more information on the store at White Rose, and links directly to the retailer’s website.


Consumers can choose whether to purchase the product online, click-and-collect or go to the store in the centre to look for it.


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autumn 2012


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