WiFi Free
Get free WiFi throughout Cabot Circus and browse the net and our stores.
Just check your WiFi is on, then select ‘WiFi Zone - The Cloud’ from the available network list, open the browser and follow the on-screen instructions to register or log on.
www.cabotcircus.com 15993 CV CC A1 Posters - WiFi
poster.indd 1 03/01/2012 15:48
WiFi Free
Get free WiFi throughout Cabot Circus and browse the net and our stores.
Just check your WiFi is on, then select ‘WiFi Zone - The Cloud’ from the available network list, open the browser and follow the on-screen instructions to register or log on.
www.cabotcircus.com 15993 CV CC A1 Posters - WiFi
poster.indd 1 03/01/2012 15:48
Connected reality A
s consumer adoption rates for smartphones and tablets continue to rise, so does the trend for customers to use them to supplement their shopping experience. Retailers, including John Lewis,
Tesco, O2, Maplin and Mamas & Papas, are reacting to this change by off ering free wi-fi connectivity in their stores. They believe there is benefi t to be had by making it simple for customers to access the internet while shopping. At fi rst the industry may have been a little wary of consumers
having instant access to information on their competitors’ products and prices, however, there is now a much clearer realisation of the benefi ts of off ering fast internet connections for customers. Mamas & Papas, for instance, has made a commitment to wi-fi because it wants shoppers to be able to easily access the customer reviews of products on its website. Meanwhile, Tesco is rolling out wi-fi across its store estate – from the current 250 Extra outlets into its superstores. By
14 autumn 2012
Wi-fi connectivity in centres and stores is quickly moving from a nice-to-have to a necessity, learns Glynn Davis
the end of the year it will be available in 700 of its stores across the UK. Mark Cody, senior marketing manager for mobile at
Tesco.com, says: “It enables customers to do things in store rather than having to go home. The volume of customers signing up is really encouraging.” Engaging in one-to-one communication is a key part of
Tesco’s strategy, according to Cody: “You could push an off er to customers when they are in store and maybe remind them of a click-and-collect order that is ready for them to collect.” Daniel Lucht, research director at Research Farm, suggests
the grocer is in a strong position as it is linking wi-fi access to its Clubcard loyalty programme. It can potentially connect the historical shopping patterns of an individual with their current behaviour in store and personalise the interaction. Electronics retailer Maplin also plans to promote a tailored
range of products via the branded wi-fi landing page that will be based on shoppers’ browsing histories. Land Securities is among the converted and is involved in pioneering work with The Cloud to install wi-fi in all its UK
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