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When Prime Focus Commercials was looking for a storage upgrade, it appeared to face a choice between aggregate performance and dedicated high-bandwidth. But CandIT Media’s WARP delivered both

a storage upgrade that would address the various demands of its business. Having considered many of the high- end proprietary systems currently on the market, it chose to install CandIT Media’s WARP storage solution. As one of Soho’s leading post-pro- duction and visual effects facilities, Prime Focus Commercials has been partnering with advertising’s finest brand agencies, production compa- nies and directors in London for more than 20 years. The London operation – with sister offices in New York and Mumbai – forms part of Prime Focus’ ‘global digital pipeline’, with creative and technical expertise shared across its network. Projects are delivered col- laboratively across the facilities utilis- ing tools that include The Foundry’s


n July this year, Prime Focus Com- mercials in the UK was looking for

Nuke, Autodesk’s Maya and high-end, client-attend finishing suites such as Autodesk’s Flame and Smoke. Supplied by VFX specialist reseller

Escape Studios, the CandIT Media solution initially appealed to Prime Focus because of its ability to guaran- tee performance to all network clients from a single location. “We had been looking to upgrade

our storage infrastructure but hadn’t managed to find a solution that we felt fully addressed the demands of our business,” says Andrew Condie, Prime Focus’ group head of operations in the UK. “Ideally we wanted a system that would enable our commercials department to be more efficient, with little or no downtime. We looked at various options, but what particularly excited us about WARP was the abil- ity to guarantee performance to all

28 | Broadcast TECH | September/October 2012

Prime Focus:

projects are delivered collaboratively across the network

our users – including those requiring playback – from a single storage pool.” CandIT Media’s WARP is a paten-

ted, media-centric middleware archi- tecture that is intelligent, adaptable and scalable. WARP’s ability to pro- vide performance guarantees is attributed to the file system’s method of ‘scattering’ data in parallel-across storage and the use of patented 10-Gigabit lossless ethernet network- ing, ensuring constant and predictable performance without file system frag- mentation ever becoming a concern. Key to Prime Focus’ requirements

was a highly resilient network attached storage (NAS) system ena- bling the centralisation of assets between creative workstations, with- out any metadata performance impact such as slow browse times. Alongside this, it wanted a facility

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