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REBRANDING & MARKETING FEATURE


Prior to the launch date, all marketing collaterals and electronic media were changed to the new brand, although it still remains an on-going process to ensure that all external communication is corrected to the DeepOcean brand. It was also important to convince employees internally that the rebrand was a suitable solution for moving the business to the next stage.


CONTINUATION OF SERVICE AND ASSURANCE As a result of the rebrand to DeepOcean there were some concerns that employees, clients and suppliers may suspect that CTC was going out of business. It was essential that DeepOcean made several forms of contact with all of these people to reassure them that this wasn’t the case. Although the company was changing its name, and its core services of cable lay and subsea trenching would be somewhat diluted in a bigger company, it would still continue to provide these subsea protection and installation services amongst a wider range of services.


its competitors. This strong portfolio of services, coupled with a fleet of owned and controlled specialised equipment and multi-purpose support spreads, enables DeepOcean to bundle its subsea services to deliver cost-effective, tailored solutions to meet individual client needs.


GLOBAL BUSINESS STRENGTH With the name change comes a strengthening of the business, providing DeepOcean with the opportunity to reach resources around the world from its offices in Norway, UK, the Netherlands, Brazil, Mexico and Singapore, and the ability to draw on its 1,000 employees and use its large fleet of vessels and equipment to serve clients better.


RESOURCES As a company, DeepOcean has a fleet of 7 owned vessels, 9 chartered vessels, 22 Remotely Operated Vehicles (ROVs), 1 module handling system and 17 trenchers & ploughs. This puts DeepOcean in a strong technical position against competition with a fleet of tools that can help serve any client requirements.


“The move is more than a name change,” says DeepOcean Group CEO Bart Heijermans. “We will operate as one company offering our customers a unique integrated suite of subsea services.”


“As a result of this


Several communication forums were held with employees from both the CEO and regional Managing Directors to notify people of the intended rebrand, reasons behind this and the message that needed to be delivered externally about this.


DeepOcean would retain each of the division’s successful track records, people and assets, and continue to provide a high-quality service to its clients. DeepOcean worked very hard to instil customer confidence in the business which has paid off as it continues to be awarded work from previous and new clients.


IMPORTANT MILESTONE This is an exciting and important milestone for DeepOcean, following several challenging years in the economic downturn. Now operating as one business, DeepOcean offers a breadth of subsea services which rivals many of


rebranding, we believe that CTC, now known as DeepOcean UK, will emerge stronger and more competitive than ever as the new integrated DeepOcean. DeepOcean will offer a breadth of subsea services to the offshore construction market including CTC’s core services, seabed intervention (trenching) and subsea installation.”


DeepOcean www.deepoceangroup.com


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