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HERITAGE&CONSERVATION


THE CHANGING FACE OF CONSERVATION


PVC-u has often struggled for recognition in the heritage sector. When replacing sash windows in a heritage building, conservation officers have traditionally preferred to use timber as they felt that any other material would compromise the aesthetics of the property.


But thanks to the great strides forward made in PVC-u product development and the major improvements that have been made in relation to the aesthetics of PVC-u sash windows, the face of conservation is starting to change.


Kudos has to be given to the manufacturers of these products because the change over the last couple of years has been so sweeping, that even the staunchest traditionalist would be hard-pressed to tell the difference between an old timber window and a modern PVC-u replacement.


HERITAGE ROSE


Our very own Heritage Rose, for example, which is manufactured using the Rehau profile, is a fine example of a vertical sliding sash window that has a range of features specifically designed to make it indistinguishable from a timber original; giving it status in the heritage sector.


Tese features include run-through sash horns; mechanically jointed deep bottom rails, polished corner welds and a full-range of plant-on astragal bar designs.


Te window is also available in a choice of woodgrain foils, ranging from classic white to elegant golden oak, and suffers none of the problems associated with timber such as rotting, peeling and rattling.


It is this combination of authentic features and modern performance that is ensuring vertical sliding sash windows are now making in-roads into sensitive conservation areas across the UK and Republic of Ireland.


ROYAL BOROUGH OF KENSINGTON


Breaking into the heritage sector is always a challenge, but here at Roseview we’ve found that whenever we are given the opportunity to showcase our products to planners and conservation officers, the response is invariably positive.


‘Helping our trade customers to win lucrative contracts in the heritage sector clearly demonstrates that PVC-u vertical sliding sash windows have a place in this sector ’


A project in the Royal Borough of


Kensington and Chelsea is a case in point. Roseview was originally commissioned to supply our Heritage Rose windows for the side and rear of a mews house, as timber had been specified at the front.


But once the Royal Borough’s conservation officer saw just how closely Heritage Rose replicated a timber original, they allowed our PVC-u sash windows to be used in the front of the building as well. Quite a coup when you consider that it was the first time this had ever been allowed in the Royal Borough of Kensington and Chelsea; and a clear illustration of how the conservation sector is evolving.


HERITAGE SECTOR


Helping our trade customers to win lucrative contracts in the heritage sector clearly demonstrates that PVC-u vertical sliding sash windows have a place in this sector – providing they have a look of authenticity, closely replicate timber and offer modern performance benefits.


One thing is for certain – that the face of conservation is changing and old habits and pre-conceptions are starting to be eroded. With the right ingredients, installers can now break into this sector and pioneer the benefits of PVC-u vertical sliding sash windows themselves; serving up a profitable business opportunity with which Roseview Windows is well-placed to help.


Clearview NMS « September 2012 « www.clearview-uk.com » 73


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