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CONTACTSPAGE CLEARVIEW COMMENT THE FORCE WAS WITH US!


What did we learn from London 2012 and what will we take away from it? Hopefully, we can hang onto the sense of national pride and unity and (dare I say it?) patriotism that came through so powerfully without any taint of racism or neo-Nazism in the face of all those thousands of Union flags.


Looking back to August 2011 and the nightmare riots that shocked Londoners – and the rest of us - to the core, it was extraordinary to witness a year on so such huge collective, ecstatically happy people from all backgrounds come together to give Team GB and all the brilliant athletes from around the world, fantastic support throughout.


All the medal winners were so clearly dedicated to their sports and every one of them paid tribute to the support they received from the crowds, from their


parents, family, friends, trainers, coaches. Tese were not gushing ‘Oscar’ moments either, just sincere appreciation.


It was particularly gratifying to see that all the troubles that beset the event in the months before faded into the background in the face of the kind of individual and team performances that hopefully at least – will inspire a generation that will take its cue from real people, not from ego-mad pseudo-celebrities whose achievements amount to zero.


When it comes to rising above the most devastating handicaps, providing real


inspiration, and instilling that sense of admiration and pride in what these athletes do, we can now expect to be stunned by performances in the Paralympics 2012.


Te world’s grim and grave problems do not go away, it is true. But for a while at least we have been able to take heart from remembering what humans are capable of in their finest moments.


For this industry, if there is one single lesson to be learned from London 2012 perhaps it is that working together, even in a highly competitive situation, can help all of us achieve so much more.


CONTACTS


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Whilst every effort is made to ensure accuracy, this publication does not accept liability for errors, printing or otherwise appearing in this publication. Te views expressed by contributors are not necessarily those of the editor or publisher.


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