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The Midlands Air Ambulance Charity is responsible for funding and operating three Air Ambulances serving the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest Air Ambulance operating region in the UK.

Since 1991, the Charity has completed more than 37,000 missions averaging 3,000 per year or nearly ten each day, making it one of the longest established and busiest Air Ambulance organisations in the UK.

The Charity’s three aircraft each carries a crew comprising of Pilot, two Paramedics or Flight Doctors plus full life- support medical equipment. Operating from strategically located regional air bases, the maximum fl ying time to hospital from anywhere in the region is less than 15 minutes.

What is not widely known is that Midlands Air Ambulance receives no Government or National Lottery funding. In excess of £6 million is needed each year to keep its three Air Ambulances operational, which is donated entirely by the public and local businesses, with 4 in 10 of those we help funded by gifts in wills.


Midlands Air Ambulance Charity Unit 16 Enterprise Trading Estate Pedmore Road Brierley Hill West Midlands DY5 1TX

Call: 0800 8 40 20 40 Email: Visit:

KEY CONTACTS Hanna Sebright Jason Levy

Richard Benn Chief Executive

Fundraising Director Finance Director

Katy-Rose Meaney Editor and Publicity Manager Alison Blakeway

Events and Volunteers Co-ordinator

If a patient reaches hospital within 60 minutes of injury, (referred to as the golden hour), their chances of survival are dramatically increased. That is why the rapid response of Midlands Air Ambulance is so vital in an emergency situation.

The Charity is fortunate to count on tremendous public support and good will, but never takes this for granted. Winning and keeping hearts and minds is an essential and constant challenge. That is why it regards the real ‘helicopter heroes’ as not only the fl ight and medic crews, but those often unsung, ground heroes – its fund raisers.

As Midlands Air Ambulance Charity celebrates its 21st Anniversary year, it is undergoing momentous change. In October 2011 the charity became independent, and is well placed to continue to break the £6 million fund raising barrier.

Take Off magazine will help in delivering some of these plans throughout 2012 and to communicate the charity’s successes to its supporters and operational partners.


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