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Priceless Vol 6 Number 12


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Chesapeake Conference Center’s Brunch for Mothers


Page 8


ObamaCare Ensures Women Receive Preventive Services at No Additional Cost


Historic new


guidelines that will ensure women receive preventive health services at no additional cost were announced by the U.S. D e p a r t m e n t of Health and Human Services (HHS) this month. Developed by the independent Institute


of


Medicine, the new guidelines require


new


health insurance plans to cover women’s preventive services such as well-woman visits, breastfeeding support, domestic violence screening, and contraception without charging a co-payment, co-insurance or a deductible.


“The Affordable Care Act


helps stop health problems before they start,” said HHS Secretary Kathleen Sebelius. “These historic guidelines are based on science and existing literature and will help ensure women get the preventive health benefits they need.”


Before health reform, too


many Americans didn’t get the preventive health care they need to stay healthy, avoid or delay the onset of disease, lead productive lives, and reduce health care costs. Often because of cost, Americans used


preventive services at about half the recommended rate.


Last summer, HHS


released new insurance market rules under the Affordable Care Act requiring all new private health plans to cover several


Photo: AP BY ERICA TAYLOR, BAM evidence-based


preventive services like mammograms, colonoscopies, blood pressure checks, and childhood


immunizations


without charging a copayment, deductible or coinsurance. The Affordable Care Act also made recommended preventive services free for people on Medicare.


The announcement builds


on that progress by making sure women have access to a full range of recommended preventive services without cost sharing, including:


OBAMACARE PAGE 5


Hampton Roads Editorial Career Opportunities Our Faith Upcoming Events Scholarships Watch


THIS EDITION’S HIGHLIGHTS Langley Federal CU Becomes a ‘Hero’


Thinking About Death Can Invigorate One’s Life Own a 7-Eleven Franchise If You Do What Is Right, Will You Be Accepted? Nansemond Indian Tribe Pow Wow Scott Center for H.O.P.E. Scholarship U.S. Olympic gymnast Gabby Douglas


became the first African-American to win the all-around Olympic gold and the first


American athlete to win both the team gold in gymnastics and the all-around gold medal. The 16 year-old left her home, in Virginia Beach, to live with a host family in Des Moines, Iowa two years ago to train for London.


Rebirth of Baby Boomers--New Markets, Technology Create Connections and Jobs


BY GERARDO FERNANDEZ


SANTA CLARA, Calif.—Everyone


hears


12 4


10 13 11 12


about the huge baby boom generation—78 million of them in the United States with the oldest of the group now on Social Security. But much of the youth-oriented business world has ignored 50-plus demographic, commonly appealing them with items like “anti-aging” creams. But a recent conference hosted by Santa Clara University’s (SCU) Leavey School of Business was decidedly pro-aging.


The Ninth Annual Silicon Valley Boomer


Venture Summit, held on the SCU campus in June, sent a strong message: Boomers spend money--$2.5 trillion per year--and there is not enough technology, products services, or employment opportunities to serve their needs and those of their elderly parents. Business innovations for this “silver market” will be especially important for the aging populations


TowneBank Sponsors Another Small Business Workshop


Page 9


TechXploration: Youth Mobile Appathon


Page 14


Historic Hampton Roads Heroine: “Gabby” Grabs Gold


Free August 2012


Seniors are shown using Facebook at the Andrew Jackson Center in the Bronx, N.Y. (EFE/Andrés Iamartino)


in Latino and other ethnic communities in the U.S.


“There’s a lot of momentum around the


marketplace, the costumers and the venture community,” said Mary Furlong, EdD, founder and co-producer of the summit.


Furlong, Dean’s Executive Professor


of Entrepreneurship at the Leavey Business School, developed the conference to connect entrepreneurs from around the country interested in serving the boomer market with venture capitalists, corporations, nonprofits,


REBIRTH PAGE 4


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