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THEENTREPRENEUR


BIG IN THE GAME


I think, to be honest with you, for the artist it’s a lot harder really – they’re the ones travelling around the world, they take the blows pretty much, and they get people dissing them on Twitter. You don’t get it being a producer. I don’t mind being behind the scenes: you can crack on with other stuff, you’re not really attacked. I guess it would be good for producers to get more credit now; there’s obviously a lot of work that goes on and it’s not just the artist. Like, the Brits used to have a producer award; they don’t do that at the moment, it’s a real shame. I also think it’s a real shame on iTunes that they don’t have all the information of who works on the track. We work really hard and it’s good to get credit where it’s due.


Jake


What would you say is the most enjoyable part about what you do? Ultimately, songwriting: writing songs is something I really love doing. I think the most amazing thing is when you’ve written a song and it hits so many people. You go to the Brits and you get however many thousand people singing along – it’s pretty incredible to see that.


Gosling First behind the scenes...


Everyone’s got that one song they can’t get enough of, reciting the lyrics like it’s going out of fashion, and then they fall in love with the artist and become a diehard fan! We rarely give props to the guy who made that catchy hook and sick beat, so it’s about time we did just that: Introducing the man behind Ed Sheeran’s platinum-selling album Plus and Paloma Faith’s new album. He’s worked with the likes of Wretch 32, Wiley, Example and American rapper Yellow Wolf. Flavour catches up with Jake Gosling, producer, songwriter and then some...


Tell us about what you do? I produce and write songs; I recently produced Ed Sheeran’s album Plus, and Paloma Faith’s album out now, called Fall To Grace. I produced it with Nellee Hooper, who has produced stuff like Massive Attack. I’ve also recently done an EP for Nina Nesbitt, which charted at No 6 on the unsigned artists chart on iTunes. I songwrite as well with these artists. I manage a guy called Mikill


80 WWW.FLAVOURMAG.CO.UK


Pane – his EP features artists like Ed Sheeran, Paloma Faith and Example. I also have a publishing company called The Movement.


How did it all begin?


I was 16 – my first band, I was in school actually, so 12 or something – my first band I put together was called The Mushrooms [laughs]. That was just a bit of fun, didn’t come to much. I was in Manchester a little while and quite involved with the Happy Mondays, Shaun Ryder and those guys, a band called Mainline, left uni, did work experience with Virgin Records and then worked for independent company Heart PR. I was a record plugger, which I didn’t enjoy, wasn’t good at, got fired! I sent *NSYNC to Wales by mistake [laughs]. A real turning point, decided to focus on the music.


A lot of producers and songwriters don’t get a lot of credit, while it’s the artists who get it all... What does it feel like being the man behind the scenes?


Who has been your favourite artist to work with?


I don’t have a favourite; they’re all really good in their own way. There hasn’t been one person where I’ve gone, oh, my God, that song is the best ever. Everyone brings something different to the table.


What do you imagine yourself doing if you weren’t, producing, writing, managing, etc? Probably homeless [laughs], living in a cardboard box. I don’t know, I’ve always wanted to do music and always tried to do it when all my mates were having gap years and disappearing around the world, telling me how amazing it was, while I was in the studio slogging away, not making any money. I always had a feeling that’s what I would do. I’m really thankful it’s actually happened. Maybe I’d be a chef; I like cooking.


Anything planned for the future? We’re starting some more work on Ed’s next album; I’m working a lot on Mikill Pane’s album, and really pushing the guys I work with on the publishing side. There are lots of things: I’ve got music for a film called 20 AK, an urban film, which is really cool; looking forward to that. Doing more work with Nina; and obviously lots of unsigned guys too.


Follow Jake Gosling on Twitter @JakeGosling or visit www.themovement.uk.com


Words: Tovonya Raybe


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