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REPORT


You can’t get more random or in your face than Chiddy Bang. From their style of music to their colourful and boisterous nature, these guys were born to excite and entertain as much in person as they do on the airwaves. Their fresh and alternative approach to hip hop, coupled with a witty attack on the mainstream music world brought them much attention in 2009. Three years and one record deal later, their album Breakfast has stormed the UK charts. Flavour catches up with the rap duo and soon learns a formal, structured interview ain’t gonna happen...


The room at the EMI offices in Kensington, London, feels like a plush penthouse suite in Ibiza, as we wait for Noah and Chiddy to arrive. It’s beautifully decorated in light and airy colours, with a patio balcony, and exudes a chilled atmosphere... That is, until the two Philadelphia natives come crashing through the door.


Accompanied by an average-sized team, consisting of manager, Chiddy’s sister, publicist and another gentleman (with no clear job title), they enter the room in a sea of chatter, laughter and high jinx. Amid


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the banter they get acquainted with the surroundings, looking in places most wouldn’t usually look and touching things they really shouldn’t.


It takes a few minutes before the room is quiet and we can get them to sit down, in the same place, at the same time. Just before the first question gets a look-in, Noah picks up the M&S orchid on the table in front and asks, ‘What the fuck is this shit? I can’t see anything.’ He places it neatly on the floor. The chatter kicks off again and it’s a couple of minutes before we can begin discussing how their career began.


‘I was a Music Industry major (it’s a very vague subject). We would sit in the back of the class, like, this is the most boring shit of all time,’ Noah says with disdain. ‘I met Chid, and we started making tunes and putting them on the Internet for free. We got signed in March 2010. We did one mixtape and kind of half a mixtape before that, and then went straight into the deal.’


It’s not the easiest thing in the world to tell your folks you are dropping out of university to pursue a career as an alternative rap duo. However, after some deliberation, both sets of


parents were finally able to give their blessing to the boys. ‘My parents convinced me,’ laughs Noah, adding, ‘Chiddy had a much trickier time...’


‘My parents are Nigerian,’ Chiddy explains. ‘So they are very, very traditional. They want you to be a lawyer or doctor... that kind of stuff. They always knew of my love of hip hop and they really could have seen it coming – I’ve been rapping and bothering them about it since I was, like, 14, 15. When I was 16, my mum paid for my studio time and drove me to the studio. I think, at the end of the day, they just wanted what they thought was best for me. They always supported me too. I can’t really complain.’


This is the one time throughout the course of the interview where the tone becomes quite serious and the passion behind their music is clear.


‘We both decided to go to Drexel University in the fall of 2008,’ says Noah. ‘We were 18 years old, we were “freshers”, as you guys call it – we didn’t get to rave or do any of the cool stuff you guys do, though. People forget the drinking age over in the States is 21, so being a fresher in the United States is very different. For one thing, unless you have a


QUIRKY, QUICK, THEY’RE THE ONES TO LISTEN TO...


CHIDDY BANG


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