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Image courtesy of Sarah Drew of www.sarahdrew.com


challenging, as it creates a lot of extra work, but also liberating. Jeweller Sarah Drew, who is using crowd funding to ensure she can attend the Scoop International Fashion Show in London, likes the freedom and immediacy that is facilitated by staying in command of her pitch, her project and her business.


your goal, plus there are processing fees. The sites all reason that these provisos will encourage thoughtful and feasible funding targets.


The sites themselves offer a lot of advice to people thinking of going down the crowd funding route, with comprehensive how- tos and case studies so proponents can gauge what works and what doesn’t. Plus there are badges, icons and connectivity to other services like Facebook to help with cross-


68 | ukhandmade | Summer 2012 promotion and getting the word out.


From Control to Goal A key benefit to crowd funding is that it allows artists to retain control, free from dependence on banks or millionaires who want a cut of the business. You keep responsibility for capital raising as well as the business, deciding how much you need, what you will do to get it and when you need it by. Staying in control allows artists to pursue plans with greater certainty. This can be both


Crowd funding creatively avoids the unappealing prospect of giving up some percentage of one’s business, by providing investors with other rewards. For instance, Elizabeth Schuch used Kickstarter to fund a travel budget for a film project and investors were offered a range of benefits according to the amount pledged, including public thanks, downloads and even credits at the end of the film. Similarly, Sarah has offered expertise like running workshops, and artist Diana Parkhouse will provide prints and even original artworks. The transparent process and frequent updates also help investors know what they are part of.


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