This page contains a Flash digital edition of a book.
Mark Prisk MP, Business Minister


success lies in the fact that family- run and


independent creative


businesses tend to support each other (regardless of whether they make shower heads or bath bombs) by sticking together and sharing information and skills and thinking


21 | ukhandmade | Summer 2012


creatively about marketing to get word out to those all-important customers. This creates an important community support mechanism which tends to be missing from the established corporate model, where knowledge is jealously guarded and


one-upmanship is the name of the game.


We are making a success of our businesses where large corporates are falling short; as a result, increasingly, they are sitting up and


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