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Who we are A read for life


27 Media Life Viva! in the news


29 Cookery for Life Sweet treats from Demuths


Viva!’s fight is a fight for life – for animals and ourselves. Through effective campaigning, we take the brutal reality of intensive farming to the people who can effect the most change: consumers. Our wide-ranging campaigns promote vegetarianism and veganism as the best ways to save animals from suffering, protect the environment, improve health and help those in developing countries. We have cleared the shelves of


so-called ‘exotic meats’; our campaign against the factory farming of pigs, turkeys and ducks saw deaths dive; we are closer to a foie-grasfree Britain and meat consumption is down in the UK thanks to Viva! and our loyal supporters.


Vegetarian & Vegan Foundation (VVF)


The VVF promotes the health benefits of a vegetarian and vegan diet. The diseases that kill many of


us prematurely can mostly be prevented by consuming a plant- based diet – the VVF explains why. We provide accurate information about healthy eating to the public, health professionals, schools and food manufacturers. We campaign on important issues including children’s health, the harmful effects of dairy foods, heart health, how to help combat obesity, diabetes and breast cancer and the dangers of eating fish and white meat.


this magazine Join Viva! to get your copy of Viva!lifemagazine three times a year for only £15 (£12 unwaged). You’ll also receive a supporters’ card – giving you discounts at hundreds of shops and on services and holidays – plus a free car sticker. Call 0117 944 1000 (Mon-Fri, 9am-6pm) or join online at www.viva.org.uk/join.


www.viva.org.uk 3 How to get


5 Lifelines News roundup from Viva!


30 Congratulations! Celebrating 50 issues of Viva!life


32 Words Wardle Tony Wardle does a bit of navel gazing


35 Books for Life Cookbooks from veggie guesthouse havens


Best


recipes from 50 issues of Viva!life


8 Lamb investigation Horror behind the hedgerows


15 Youth-full Recipe, competition and kids’ views


20 Lifescience Latest in veggie research


23 Classic Recipes Gems from the last 50 issues


24 Interview Crazy Arm plays veggie


25 Facts about B12 Vital vitamin for vegans


16 46


All Scream For Viva!’s home-made ice cream


36 Gifts for life Ethical merch to make you smile


39 Lifestyle Latest goods and goodies


viva!life issue 50


Nanny State Viva! investigation into goat farming


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