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Medialife Viva!’s Media Blitz… for the animals


Despite being between major exposés, our drip-feed of information to national, regional and local newspapers goes on unabated, often with the participation of our supporters and their local ‘letters to the editor’ – it really works so please join in.


Honest, Truthful and Legal?


The BBC, which normally contorts itself to remain utterly PC on such issues as race, gender, religion and sexual orientation, threw the rule book away when it came to animals, and in particular that obscene ‘luxury’ foie-gras. Two chefs on its Great British Menuseries used the


stuff without a word of caution about how it is obtained. It isn’t great and it isn’t British so we went into action and our strongly worded complaint was run by the Guardian, the Daily Mailand the Daily Telegraph. A whirlwind of protest was unleashed around the BBC’s


head and their only defence was that ‘it isn’t illegal’. No, but it is illegal to produce it in Britain and it is WTO trade rules that prevent us from banning its import. So, in the next series, can we expect the use of strangulated Korean dog or deep-fried live Chinese cat? Somehow I don’t think so – my bet is the BBC has learnt its lesson.


Convenience over conscience


When the millennium dome was still being touted as a revolutionary venue, the politician in charge turned cartwheels when he managed to get McDonalds’ and their fast food involved. “The more the merrier,” he cheered. Just in case you think this was just a Labour aberration you’d be wrong.


The Tories have handed over the Olympic games to the same multinational company as a preferred caterer. Too much, too much, we shouted, and the Daily Telegraphlistened, carrying our words of complaint to a large audience.


Badgers still waiting


Having helped to persuade the Welsh Assembly to ditch the policy of killing badgers, we have been in action in England with the hope of persuading Cameron et althat there is no science to justify such an outrageous course of action. He appears to be unimpressed by fact but is seriously impressed by the screams of farmers, whose practices are the real reason for the spread of bovine TB. Several regional newspapers took it up, including the Western Morning Newsand Western Daily Pressand Northampton Evening Telegraph. Some wonderfully threadbare counter arguments came from the Countryside Alliance, who seems to want to kill anything that moves, and the Sporting Rifle(can a rifle ever be sporting?).


Tikkabilla was never like this!


Children’s presenter (and Viva! Patron), Sarah Jane Honeywell, crammed herself into a wire cage to highlight that fact that new, so-called enriched cages for egg producing hens are still unacceptably cruel. As flesh was involved, the Sunimmediately picked up on it and ran a picture story for its four million plus readers. Female Firstand Red Online also picked up on it and got some of the argument out there.


Here, there, everywhere


We went into action on Budgen’s decision to sell squirrel meat and the story went everywhere, including the Economist. We were in action on a series of other fronts, too – the state of lambs, urgings to go veggie and warnings against factory farming. They were picked up by numerous publications,


including the Coventry Telegraph, Eastern Daily Press, Huddersfield Daily Examiner, Derby Telegraph, Nuneaton Telegraph, Oxford Mail, Lewisham, Bexley and Greenwich Mercuries, Newham Recorderand Exeter Express and Echo. Resurgencemagazine ran a long article on the


environment and Vegetarian Livingran several pieces as well as offering us free ad space.


www.viva.org.uk 27 by Tony Wardle, Editorial Director


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