MEDIA ASSET MANAGEMENT ADVERTORIAL


For more information, visit www.vizrt.com


‘Other MAM products just don’t do asset management as fast or


as smart’ Petter Ole Jakobsen


Jakobsen. “With Viz Media Engine, a user has all of their graphics in 2D and 3D, online tools, content publishing systems – all sitting in the middle of the workflow where he or she can integrate with all of the parts.” The user interface of Viz Media Engine shows task


lists and workflow steps, making it easier to search for an asset and resolve a task. For archivists with what could be 1,000 tasks every day, everything that comes into the system must be validated and logged. When a task is closed, users can designate if it’s archived to all, restricted or deleted.


engine used and the architecture upon which Viz Media Engine is based. The transition from Ardome to Viz Media Engine


at BBC Scotland began in May 2012 and will culmi- nate at the end of this year. During this transition, Ardome metadata will be converted to Viz Media Engine’s newer and more expanded metadata schema, which enables faster, more effective search- ing and categorising of media assets. While Viz Media Engine is being installed alongside Viz Ardome, which has been in use for four years, BBC Scotland will switch over to the Viz Media Engine exclusively when the transition is completed. Viz Media Engine fully integrates with BBC Scotland’s


Avid NewsCutter editing system, Avid InterPlay media management system and other Avid systems, and the assets and file formats are MXF-compliant. BBC Scot- land’s journalists will be able to browse, access and manage content in the digitised database using a web-based interface.


www.broadcastnow.co.uk In searching for an asset, such as a particular


soccer or tennis match, Viz Media Engine can quickly locate that asset as well as others that are similar or relevant to that request. The journalist can perform proxy editing – marking in and out points – to indicate the portion of the footage that is of interest. The clip can then be transferred to News- Cutter, where an editor can edit it in high-resolution and drop it into the news rundown or other upcoming broadcast productions. Viz Media Engine interfaces seamlessly with other


Vizrt products in the workflow, including systems for the creation and playout of live graphics to air. Since BBC Scotland’s broadcast facility has Vizrt graphics products in its production chain, such as the Viz Engine realtime HD/SD media server, they are well positioned to fully utilise the Viz Media Engine for multi platform content distribution when they’re ready. “Other MAM products just don’t do asset management as fast or as smart,” explained


Secure environment BBC Scotland is also getting a rights management subsystem within Viz Media Engine that has been rewritten from scratch. It enables considerable flexi- bility in determining who can view an asset, what they can view and what they can do with it. For example, a group of users may be restricted to only look at meta- data and keyframes, may or may not be able to view and browse, and can’t move an asset to another loca- tion. It provides a much more secure environment for programming, and the system can be used as a rights management tool as well. “We’re extremely pleased that BBC Scotland has expressed continued confidence in Vizrt and our next- generation Viz Media Engine. Our team is working very closely and diligently with BBC Scotland’s media management department to ensure that their decades worth of precious media and metadata are protected and the transition to Viz Media Engine is seamless,” concluded Jakobsen. “For broadcasters like BBC Scotland, sophisticated media asset man- agement tools, such as searching, browsing and proxy editing, are the key to unlocking the true value of their notable media archives.”


6 July 2012 | Broadcast | 9


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