ADVERTORIAL MEDIA ASSET MANAGEMENT Maximising the value of an archive


Upgrading BBC Scotland’s media asset management system to the next-generation Viz Media Engine will help the broadcaster maximise the value of its assets


From left: Viz Media Engine; Pacific Quay, BBC Scotland


ment system to the company’s next-generation Viz Media Engine file-based video workflow solution. This upgrade will give BBC Scotland more advanced web-based media asset management with faster, more robust search tools and a streamlined content production workflow supporting its many broadcast services. BBC Scotland broadcasts three DTV channels


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(BBC1 Scotland, BBC2 Scotland and the Gaelic-lan- guage BBC Alba) and two radio stations (BBC Radio Scotland and BBC Radio nan Gaidheal) to viewers in Scotland and Ireland. With Viz Media Engine, other BBC affiliates will be


able to access BBC Scotland’s library of media from around the world. If a BBC employee in Manchester or Afghanistan needs a clip from BBC Scotland, they can access that.


8 | Broadcast | 6 July 2012


o maximise the value of its vast video and audio archives, BBC Scotland is upgrading from Vizrt’s Viz Ardome media asset manage-


‘Viz Media Engine is a powerful workflow solution that goes beyond asset management’


Viz Media Engine is a powerful workflow solution


that goes beyond asset management to include support for content distribution via multiple platforms. Its feature set includes tools for ingest, search, catego- rising media, proxy editing, archiving and automated transcoding of media into formats suitable for broad- cast, online and mobile publishing. Users can search for a piece of video using a


word or key phrase – just as you would in a Google search. A new search engine provides the speed and ability to search for content using key words. Users can also filter search results using criteria like transmission dates, rights managements and other parameters. The system can filter and refilter


search parameters and add words as a search is further refined. The new user interface is significantly faster, and


is particularly aimed at making users find the right content quickly – by enabling them to scrub through video, update search queries and view new results directly from the search results near instantly.


Designed for speed “Everyone searches like Google now, and people expect search results with Google-like speed and search functions,” said Petter Ole Jakobsen, chief technical officer at Vizrt. “And that’s one of the most important aspects of archiving now – speed and search parameters.” As a test of the speed of its system, Vizrt imported


the entire contents of Wikipedia into Viz Media Engine as metadata, with each Wikipedia article as an asset. The search speed was faster than milli- seconds. That speed is due to both the search


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