EXPERT VIEW


in the time that it takes to weigh and prepare a recipe from scratch. By streamlining processes,


bakery manufacturers can produce a versatile product range, as well as potentially increasing yields. This, in turn, can lead to


increased profits. Another advantage is that


premixes save on stockroom space as bakers do not need to hold individual ingredients for each product. With fewer ingredients in stock, it is easier for bakers to check use-by-dates, which may ultimately result in less waste. In order to meet the demand for


healthy products, there are a number of seeded premixes and concentrates available on the market to suit the needs of more diet-conscious consumers. However, while health and


convenience continue to be key trends in bakery, consumers are also now looking towards weekend indulgence. Consumers understand that it is acceptable to relax eating habits at the weekend within the context of a balanced diet. Modern life is as fast-paced as ever, and this is reflected in the


consumer trend for on-the-go products, which is seen in the popularity of small baked goods such as cupcakes and muffin slices. Whereas ADM has a wide range of premixes to suit all seasonal


needs, the Sponge Mix, Crème Cake Mix, Scone Mix and Crème Patisserie form part of the core range which is always popular


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with customers whatever the time of year. At ADM, we are always looking


to innovate and develop new products to reflect seasonal interests, meaning that there are always fresh ideas on the market. With plenty of innovation in the


premix sector, interest is likely to grow even more in the future. Manufacturers looking to start


using premixes are advised to follow the recipe guidelines closely. Manufacturers can create


individual products by using additional ingredients, and by varying piece sizes. Premixes are easy to use and


are relatively robust, which means that it is difficult to make mistakes. Recipe cards are available upon request to accompany most ADM


premixes. ADM currently offers a growing range of more than 35


premixed products, including premixes, concentrates, toppings and fillings for confectionery and breads. About ADM For more than a century, the people of Archer Daniels Midland


Company has transformed crops into products that serve vital needs. Today, 30,000 ADM employees around the globe convert


oilseeds, corn, wheat and cocoa into products for food, animal feed, industrial and energy uses. n


European Baker Magazine - Digital Digest • www.worldbakers.com 8­


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