EUROPEAN BAKER Digital digest


Better times W


hile many are still reeling from the ongoing economic recession (Will it ever end? Will we ever stop


complaining about it?), there is some light at the end of that proverbial tunnel which is offering hope to many. The problems experienced in Greece,


Spain, Italy, Portugal and other countries; the downgrading of national and bank credit and ongoing company mergers and/or closures are all bad omens. The recession of 2007/8 has lasted a long, long time and it has been trying times for many of us – in this industry and others. So, do we accept it or fight back? Taking the positive outlook are the


Germans. Not just Angela Merkel and her fellow politicians but people in the baking industry. A recent Press event to promote iba – arguably the biggest event on the international baking calendar – was brimful of confidence and optimism from German Bakery Trade Federation president Peter


Editor: Andre Erasmus email: andre@crier.co.uk


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Volume 3 - 2012 www.worldbakers.com iba NEWS FLASH


Becker through to iba board chairman Detlev Kruger. And their confidence stems, in no small way, from the fact that the 2012 event will be even bigger and better than its 2009 predecessor which was held in Dusseldorf. Munich is the venue for this September’s


event – just prior to the massively popular Oktoberfest but the size of this year’s iba is enough o extend the ‘fest fever’ say the organisers. There will be 12 exhibition halls, around


1,200 exhibitors from around the world and in excess of 80,000 trade visitors (many of them international, too) are expected to be in attendance over the fair’s six days, wandering an exhibition area in excess of almost 100 football pitches! This confidence is encouraging and all


indications are that iba will be one of the best yet. Interesting how, as the old pop song goes, even the bad times are good and forward thinkers are turning adversity into opportunity.


European Baker Magazine - Digital Digest • www.worldbakers.com


exhibition halls – is the 2012 iba summit. The summit will be held on


A


Saturday, September 15 and is described as a ‘global baking dialogue’. With Ilse Aiger, the German Minister for Food, Agriculture and Consume Protection as its patron, the summit will feature 10 expert speakers. And, said Peter Becker, president of the German Bakery Trade Federation: “Only at iba will you gain a proper overview of what the investment goods sector has to offer bakery.”


publication


new feature at this massive show, held every three years, will feature – besides 12


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