WEB ANALYSIS
Simple and Organized Retailer Website
TheRadioDoctor.com
By Jamie Sorcher
Though simple, the home page features information organized in a structured manner, making it easy for visitors to navigate.
The Services and Products page informs potential customers on what is available for their vehicles, from potential impulse products to the latest in iPod integration and satellite radio.
T
he Radio Doctor has just the right prescription for its website, mixing the store’s clever name and humorous graphic with all the necessary information about its car audio business — sales, service and installation. When the page first loads (the URL is the same
name as the store,
theradiodoctor.com, and is the first item to come up in a Google search), visitors won’t help but notice the bright and effective colors used — reds and yellows — that are easy on the eyes, yet engaging and assertive. There is no flash and no music. “We started our website 10 years ago,” said President Eric Christensen of the Madison, Wis.-based operation. “At the time, it was recommended that we keep it simple — no rotat- ing photos, no music — because we didn’t want anything that wouldn’t load quickly if someone was using dial-up.” The home page stays true to that basic design. It is divided into two sectors, which make it both efficient and easy for con- sumers to navigate the site. The first part of the page, on the left-hand side, serves as a table of contents with a column that lists eight categories: Services and Products; Employee Bios (this is a nice touch, and one you don’t see frequently); Events;
52 Mobile Electronics June | July 2012
Specials; Photo Gallery; Contact, Map and Location; Featured Brands; and About The Radio Doctor. The Employee Bios section is a smart way to personalize the site, with short write-ups on each of the folks in the shop when clicking on each of their names. The Featured Brands tab takes visitors to a well-organized page that lets them click on a vendor and go right to that company’s page, although you do have to scroll down to see all the companies. Directly underneath this listing of categories is the practically mandatory Facebook button so visitors can “Become a Fan.” There is fairly steady traffic on the retailer’s Facebook page, ac- cording to Christensen, who added, “When we really see it peak is when we’ve added an event and we’re promoting it.” Right below the social media link is where The Radio Doc-
tor’s phone number, address and e-mail contact information are clearly promoted (this info also appears at the very bottom of the Web page). Store hours are also clearly displayed. All of this information is visible without having to scroll down. The second part of the page, the more dominant area, fea- tures the company’s mission statement. In the bottom third is a section called Radio Doctor Projects. It includes photo galleries
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