SELLING SMART Stuff to Read
Seeing Is Believing: How the New Art of Visual Management Can Boost Performance Throughout Your Organization
By Stewart Liff and Pamela A. Posey This book explains the profound effect visual elements such as design elements and graphics in a workplace have on employees and how to use these ele-
ments to improve communications, con- nect individual tasks to organizational goals and enhance employee commit- ment and job satisfaction.
Communicating Change: Winning Employee Support for New Business Goals
By T. Larkin and Sandar Larkin Written for managers at any level, this book offers tips for effecting successful change based
on three principals: conveying the message through supervisors, communicating face-to-face and making changes relevant to each work area.
Coaching and Mentoring: How to Develop Top Talent
and Achieve Stronger Performance By Harvard Business School Press Timely coaching can improve a work team’s per- formance. This volume covers the full spectrum of effective mentoring and the ins and outs of coach- ing. Managers learn how to master special mentor- ing challenges, improve listening skills and provide ongoing support to their employees.
MAINTAINING GREATNESS Here are some ways to become or remain great and fight any perceptions your store is lacking on information, solutions or fulfillment: Stay in touch with your customers. I am constantly amazed at how little effort most
retailers make to nurture their relationships with the people most likely to generate future business for their stores: existing customers. If you are not staying in touch with the people who already know and trust you, don’t blame Amazon for declining sales or traffic. Salespeople, get on the phone and call your past customers! Train your team. How to answer the phone; how to greet someone entering the store; how to offer assistance; how to talk about your store and its great services and the products it most wants to sell. You might ask, “What if we give them a great presentation and they still go buy it somewhere else?” To which I would respond, What if you don’t give them a great presentation? Keep it fresh. Good stores — and websites — are re-merchandised frequently. If there is one commonality I see among struggling storefronts it’s that their displays look like they haven’t been changed in months (years?). And don’t forget your web- site. The fastest way to assure declining web traffic is to never update your website.
42 Mobile Electronics June | July 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68