CONTENTS Cover Story
Volume 29// Issue 5 Articles
32 // “The List”: Top 100 Retailers, Top 50
Installers The first step toward Retailer and Installer of the Year is complete with the presentation of the Top 50 Retailers and Top 100 Installers. However, smart “Top” recipients are leveraging their award to propel their businesses.
28 // Business Extra: Apps in the Store Some are specific, some are generic, but industry experts are finding certain apps help boost productivity and make sales just that much easier.
40 // Business Coach: The Perception
Battle Don’t let consumers get away with thinking there are better places to go, online or elsewhere.
Features
52// Web Analysis:
TheRadioDoctor.com The Radio Doctor proves you don’t need Flash and music to make an effective website, but some color is always a nice touch.
54 // Tech Skills: Mundane to Marvelous NVS Audio transforms an ’05 Explorer with high-end gear and a handmade look.
Departments 6 // Editor’s Forum
12 // Consumer Preference: Head Units Even with a fancy touch screen, keep the knob for volume. Oh, and ditch the SD card slot; that’s what my iPhone is for.
8 // Feedback 10// Shots 20 // Dealer Data 21 // Sales Snapshot 22 // Retailer Recommendations 30 // External Effects 44 // Retailer News 66 // Q & A
Newsletters 58 //
24 // The Profit Route Navigation isn’t just for the road. Use it to guide customers to profitable products during the sale.
6 Steps to a Ringing Register Every sale counts — don’t cut corners on what works best.
June/July 2012
62 //
6 Steps to Passing the Exam Certification is no longer an option for a great career.
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
4 Mobile Electronics June | July 2012
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