TOP 50 / TOP 100 Continued from pg. 33 ➝ How It’s Helped


Michael Betts, Audio Workx, Pittsburgh, Pa. How the awards are displayed: Showroom wall Where the logos are used: On our website homepage How it’s closed a sale: “We had a customer with a newer Escalade that was interested in some equipment. He was a little nervous until I explained my experience and that I am a Top 100 Installer for four years straight.” What it means: “Customers are more comfortable knowing they


have an installer and store recognized as elite. We don’t take for granted the responsibil- ity of being in an elite group. It has also changed the way we handle business and how we talk to customers. Not all see the importance; however, most do.”


36 Mobile Electronics June | July 2012


The Solo-Baric L7 Subwoofer


www.kicker.com ©2012 Stillwater Designs


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