STATS Dealer Data


Frequency of spiff use to move old or clearance stock:


More than once a month - 15% Once per month-10%


Once every 2-3 months-7% Only periodically-27%


Only when vendors sponsor them-10% Never -17%


Something else - 15%


Store-Funded 81%


Vendor- Funded 19%


Majority of spiff types offered:


1-4 63.4% 0 5 10 15 20 25 30


Primary goal of offering spiffs in your store:


To move old product - 50% Very effective-22% To introduce a new product-6% Somewhat effective - 56% To meet a sales goal/deadline-17% To “jumpstart” slow sales-11% Something else-17% Depends on employee-9% 0 10 20 30 40 50 Not very effective-14%


Effectiveness of spiffs over the past year:


0


10


20


30


40


50


60


20 Mobile Electronics June | July 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68