CONSUMER PREFERENCE
How drivers would use an SD card slot: Other
6%
not use it 37%
Rosen Piranha Universal
Multimedia Navigation System
rosenentertainment.com
Notable: Hailed as the industry’s first two-piece factory look design. Seven-inch HD touch screen LCD display allows retailers to stock a standard electronics module with the flexibility to order vehicle-specific, factory-look faceplates based on their needs. Line launches with four Toyota faceplates, with more to follow. Features include Parrot Bluetooth with phonebook download and voice dial capability. MSRP: $1,799.
View images on the radio screen
10%
SD card slots and USB memory sticks were once slated to be the main vehicles for storing and sharing entertainment; hence their inclusion on many radios. But portable media players relegated them to transfer devices, as evidenced by the number of respon- dents who have no use for the slot.
Would
Play music through the radio
47%
Sony MEX-BT4000P Receiver
sony.com
Notable: Built-in Bluetooth technology to take calls and stream audio; Pandora Internet radio control (using iPhone, Android or Blackberry); front USB input for iPod, iPhone and USB players. The dynamic color illuminator allows users to match it to their vehicle’s existing light- ing components. MSRP: $199.95.
Valor Multimedia SD-904W Single-
DIN Receiver
valormultimedia.com
Notable: Seven-inch fully motorized touch screen monitor and detachable
control panel, built-in AM/FM tuner with 40 AM and FM presets; can display jpeg pictures on the 800x480 LCD panel; front SD card reader; range of communication capabilities including built-in Bluetooth (A2DP) for audio streaming and auto answer capability. MSRP: $369.
0
How drivers would perform radio software upgrades:
Self-upgrade with computer and memory card - 47%
Self-upgrade with Internet-connected phone or tablet- 37% Take it to a professional installer - 8%
Would not upgrade - 6% Other - 2% 10 20 30 40 50
No doubt these numbers would have been markedly different several years ago, and most would probably have opted not to upgrade. But the “App Generation” and its frequent required updates have gotten consumers used to the process.
18 Mobile Electronics June | July 2012
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