CONSUMER PREFERENCE Preferred method of controlling radio volume:
Use steering wheel controls 35%
Pioneer DEH-P8400BH
Single CD Receiver
pioneerelectronics.com
Notable: Its MIXTRAX technology allows users to cre- ate a non-stop mix of their music library with DJ-style effects, creating a club-like experience right in the car. Full-dot LCD display, built-in Bluetooth and HD Radio tuner. App Mode allows users to listen to their favorite tunes and streaming music apps from a USB connect- ed iPhone or iPod Touch. MSRP: $190.
Turn knob 47%
on screen 12%
Tap Press Buttons 6%
Since volume is the most used function on a radio, it makes sense that a knob is the preferred method as it can be used with- out looking. Using the same explanation, steering wheel controls rank second.
Additional desired features in order of importance: Additonal features in order of importance:
60
40
RetroSound Model Two
retrosoundusa.com
Notable: Expressly designed for the classic automobile restoration market. A follow-up to the Model One (ultra compact design with all metal rotary knobs and a classic, clean look), this newest version has the distinction of being the only “Made for iPod” radio for the classic car market. Full control/charging for iPod, iTouch or iPhone; built-in hands-free Bluetooth with audio streaming. Available in August. MSRP: $329.95.
20
Very Important Somewhat Important Not Important
0 touch screen Vibrating buttons/knobs Textured
Large displays
Text-to-Speech
Large screens are by far the most important desired “extra” feature, but capacitive vibration when pressing that touch screen is surprisingly unimportant. Buttons and knobs identifiable by touch resonate with a good number of respondents.
16 Mobile Electronics June | July 2012
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