CONSUMER PREFERENCE
Satisfaction with current car stereo in the primary vehicle:
Overall Kenwood KDC-X896 Single-DIN
CD Receiver
kenwoodusa.com
Notable: Built-in HD Radio, Pandora Internet radio link and Bluetooth powered by Parrot. Front-panel USB input allows for connection to iPod/iPhone, Android-platform smartphones, thumb drives or por- table mass storage devices. Compatible with new SiriusXM SXV100 and SXV200 radio tuners. Three- line scrolling display can be switched to two lines with larger font for easier reading. MSRP: $320.
Want to repair broken radio
Want to
improve or change radio
33% Factory radio installed
Want to repair broken radio
5% Want to
improve or change radio
45%
Happy/ satisfied 50%
Aftermarket radio installed Want to
improve or change radio
26%
Happy/ satisfied 74%
Metra MDF9500-1 Universal
Double-DIN Receiver
metraonline.com
Notable: In-dash AM/FM CD/DVD/MP3/WMA receiver features full-color 6.1-inch LCD touch screen display with white illuminated button lighting; built-in Bluetooth, GPS navigation functions (with NavMate software and TeleAtlas maps) and is iPod- and iPhone- ready via USB connection. A wireless remote control completes the package. MSRP: $699.99.
Even though the amount of satisfied respondents is roughly on par with the number reporting aftermarket radios, delving into the type of radio-owned reveals a different story: more than one-quarter of after- market radio owners could be in the market for something new.
Preferred method of controlling features (excluding volume):
Turn Knob 10%
Tap a Parrot Asteroid Single-DIN
Multimedia Receiver
parrot.com
Notable: Embedded Android operating system allows for Internet radio, music streaming and navigation services. Internet connection via USB dongle (sold separately) or compatible Bluetooth-enabled smart- phone with data plan. Four USB ports, aux cable and RCA positioned on the back. MSRP: $349.
14 Mobile Electronics June | July 2012
The plethora of large screens, coupled with the smartphone experience, explains the popularity of using virtual buttons to control a car radio. Interestingly, cross-referencing the results by age shows that most respon- dents under 30 prefer to press buttons, and most 31- to 44-year-olds — and most over 44 — favor the touch screen.
Press Buttons 39%
Touch Screen 51%
Happy/ satisfied 65%
2%
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