Type of radio currently in the vehicle: No Radio
3%
Dual AV’s AXXERA AXV820
Multimedia DVD Receiver
dualav.com
Notable: Features 6.2-inch LED backlit, high-resolution screen for a brighter and more detailed picture. Steering wheel control-ready and back-up camera-ready while the front panel has an SD card and 3.5 mm auxiliary inputs to connect other portable media devices. Full USB control for iPod/iPhone devices, built-in Bluetooth, audio stream- ing and player control. MSRP: $399.
Factory 37%
Aftermarket 60%
This statistic is somewhat skewed since most respondents have an existing relationship with a specialist retailer. Incidentally, 35 percent of respondents own one vehicle; 32 percent own two vehicles, and 33 percent claim three vehicles or more.
Primary use for the car radio: Memory-based content (device or drive) – 33% CDs – 23% Jensen VM9725BT Double-DIN
Navigation/Multimedia System
jensenaudio.com
Notable: Newly redesigned with enhanced graphics and the most advanced mobile multimedia product in the company’s history to date; 6.2-inch widescreen, Pandora Internet radio (via iPhone), built-in navigation with iGo Primo software featuring lane assist, and upgradeable built-in Parrot Bluetooth module with internal and ex- ternal microphones. SiriusXM-ready. MSRP: $599.99.
0
Broadcast radio (standard or HD Radio®) – 21%
Internet-based streaming content – 10% Satellite radio – 10%
Other – 3% 5
10 15 20 25 30 35
Though radios are, by definition, source units, off-board content eclipses any singular built-in media, according to respondents. Use of the iPhone as a source unit also gives rise to the amount of streaming content consumed.
www.me-mag.com 13
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