CONSUMER PREFERENCE
Consumer Preference: Car Stereo
Despite declining sales, head units aren’t dead; they serve a different purpose: customers like to plug their music in and take it with them when they leave.
Where respondents live:
Pacific Northwest 2%
Alpine CDE-HD137BT
alpine-usa.com
Notable: “BT Plus” Bluetooth wireless technology with audio streaming; separate microphone for precise loca- tion mounting. Built-in HD Radio receiver with multi-cast channels and full Pandora Internet radio control from an Android or BlackBerry smartphone. Front auxiliary input jack and front USB make it easy to plug in an iPod or iPhone for additional music options. MSRP $199.95 (promotional price through July 31).
Western 21%
South Central 4%
Midwest 25%
Canada 2%
Northeast 15%
Southeast 31%
Age of respondents: Under 20 20-24 4%
8% 56+
45-55 13%
4%
25-30 25%
31-44 46%
Clarion NX702 Double-DIN
DVD Multimedia Station
clarion.com
Notable: Built-in navigation and 7-inch high-resolution touch panel; interactive touch screen supports “flick” operation to quickly scroll through menu pages as with smartphones. Animated icons can be dragged and dropped into different positions to customize the screen. Built-in Parrot Bluetooth, built-in microphone (external mic-ready), and rear USB port with iPod direct- connect capabilities. MSRP: $1,199.99.
12 Mobile Electronics June | July 2012
Year of respondents’ primary vehicle: 15%
2000 or older
2009 or newer 21%
2005-2008 35%
2000-2004 29%
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