QR CODES?
You may have seen these unusual looking squares appearing in advertisements recently and wondered what they are? Well, wonder no longer. As Nial Chapman from QRpro, explains, they can lead you to all manner of additional information and exciting offers.
QR Code (QR is the acronym for Quick Response) is a two- dimensional matrix barcode that is readable by QR scanners and smartphones with cameras. Standard codes consist of black mod- ules arranged in a square pattern on white background but some codes now use colour and include logos and imagery. QR Codes are now used on a variety of media including billboards, post- ers, newspapers and magazines to allow people to access further content (for example a webpage or video) about an article or advert that they are viewing/ reading about. Advertisers and content providers currently use QR codes for a variety of reasons including sneak previews of TV shows or movies, providing access to special offers and discounts or downloading useful information (for example train and bus timetables) so it is defi nitely worth checking them out. In order to scan a QR Code you must have a smartphone (iPhone, Android, BlackBerry etc) with a camera. You will also have to have a QR Code scanning App installed on your phone. There are many QR Code scanning Apps available for free on all the App stores. We recommend reading the reviews and trialling the different scanning Apps until you fi nd one you like.
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Follow the simple steps below and start interacting with QR Codes when you see them!
Do you have a smartphone with camera? If not then QR Codes will not be much use to you!
marketplace.
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Download a free QR Scanning App from your App store or
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out free of charge.* Experience new things such as pond-dipping, bat hunts, face-painting and nestbox-building.
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Join today and you’ll also receive a pack full of ideas of how to make the most of your membership. Each child can choose a free gift plus a regular magazine tailored to their age group. For information on how to join RSPB Wild Families, please see page 34.
*Everyone is welcome to RSPB nature reserves. As a member, you will not need to pay any entry charges.
WWW.MUMSSURVIVALGUIDES.CO.UK 5
When you see a code, open your scanning app and point the phone camera at the QR code.
The code will scan and you will be taken to the relevant web page or video content.
Be sure to check out the QR codes in the advertisements in this issue!
Bringing your family closer together and closer to nature this summer
SPB reserves are wonderful places to bring your family closer together and closer to nature this summer. With over 100 reserves to explore around the UK, as a member of the RSPB you and your family can get outdoors and enjoy fantastic days
Survival Knowledge
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