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Events made easy

people, ‘expos’ yourself to the opportunities at Sydney’s twin event shows. TRADE SHOWS

WhilemanyEAsandPAs welcome the challenge of organising events, success involves carefullymanaging diverse and sometimes conflicting sets of logistics, suppliers and people – and the key is to find reliable, valuable suppliers. This is where the co-located trade

shows Australian Business Events Expo (ABEE) and Sydney’s Event Showcase (SES, formerly known as RSVP) are valu- able for EAs and Pas, offering direct access to the nation’s top event suppliers. Over two days, industry professionals gather to offer event ideas and inspiration, launch new products, reveal trends and introduce new venues. “The exhibitions are anamazing asset

to EAs and PAs who have to rack their brains tryingto deliver the next bestmeet- ing or event,” says Nestlé Purina Petcare executive assistant Julianne Rogers,who looks forward to the expos every year. “Having usedmany venues, speakers

and event companies over the years, I’m always on the lookout for anything new and different. Attending the shows gives me access to that. “I try to ensure that all the events I

organise are always better than the previ- ous one. After attendingthe expos, I leave with plentyupmysleevefornexttime,” says Rogers, who also find the shows’ learning andeducational features highlybeneficial. “The exhibitions are truly a world of

curiosity, excitement, entertainment and learning. Each year you learn of some- thing orsomeone new. It is so easy to find out about venues, speakers, entertainers and suppliers, developing a treasure trove of contacts. This saves time through- out the year, making my job easier.” Coal Services executive assistant

Clair Spicer says she once relied on internet searches to find event suppliers, but now the chance to meet them in person makes all the difference. “Sydney’s Event Showcase is a chance

tomeet face-to-face with peoplewhowork on events. It providesmewith variety – it is a one-stop shop to see all the different organisations within the industry explain- ingtheir products.The expos are great for generatingideas for conferences,corporate gifts and teambuilding activities. “I also find the timing of the event per-

fect, as it leads nicely into Christmas and our conferencing period.” With Sydney’s Event Showcase and

Australian Business Events Expo inter- connected at Sydney Convention & Exhi- bitionCentreonAugust 15 and16, a ticket allows attendees to visit both shows. Entry is free for people who pre-register. INFO

E INFO Want to learn more about organising events? To meet the right


Designed specially for EAs, PAs and event co-ordinators, the master-class seminar Events 101 – The Essential Guide to Planning Your Bosses’ Events is designed to provide essential insights into event planning. Industry leaders will talk about the

importance of project plans and keeping communication open between all stake- holders, and there will be advice on writing briefs for event companies. And there is the chance to submit

questions in advance at the Sydney’s Event Showcase Facebook page. Onthe second day of the joint expos, the

morning session has limited seats available (tickets incude complimentary coffee and cookies). Register at For the first time, the Australian Event

Master Class Seminars will feature US event producers –keynote speakers Andrea Michaels and Corbin Ball will reveal trends in event design and technology. Other highlights of the shows include

Taste Kitchen (chefs show what can be done in event catering) and Sydney’s Event Showcase Entertainment Stage.


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