This page contains a Flash digital edition of a book.
PRODUCTS


DRINKS


LA FÉE LAUNCHES NEW ABSINTHE


British brand La Fée has completed its premium portfolio with the release of La Fée Absinthe Blanche. Developed by the curator of The French Absinthe Museum and absinthe historian Marie-Claude Delahaye and George Rowlery, managing director of La Fée, Absinthe Blanche is a clear absinthe, distilled with 11 natural herbs and spices, including grand wormwood anise and fennel. It is served one part Blanche to two/three parts


iced water. The Blanche then ‘louches’ to a milky white. No sugar is required, making it different to La Fée’s earlier release, Absinthe Parisienne, which forms the second half of the portfolio. “La Fée Absinthe Blanche is a fi ne example


of a classic clear absinthe,” says Delahaye, “commonly distilled pre-ban in both France and Switzerland, where it was named ‘La Bleue’.” Its style is more feminine compared to Parisienne’s more masculine character, a trait that it owes to a higher concentration of fennel and other naturally sweeter herbs. Absinthe Blanche is 53% ABV and is made


alongside Parisienne from the Cherry Rocher distillery in Rhône-Alpes, bottled in Paris, and imported by Cellar Trends. www.lafeeabsinthe.com


MIDLETON DISTILLERY RECREATES RETURNING


WHISKEY Pernod Ricard UK has announced that the Midleton Distillery, home of Jameson, will be recreating 1960s whiskey Yellow Spot Single Pot Still Irish. The release of Yellow Spot is part of the company’s pledge to introduce new Single Pot Still Irish whiskey expressions each year, as it looks to reinvigorate the category. Part of the ‘Spot’ range of Single Pot Still whiskeys, Yellow Spot


is a 12 Year Old whiskey that has been matured in three oak cask types: American bourbon barrels, Spanish sherry butts and Spanish Malaga casks. Patrick Venning, head of the marketing


at Pernod Ricard UK, says: “Single Pot Still whiskey has a deep-rooted history in Irish culture. It is a style which is unique to the Midleton Distillery in Co. Cork and is regarded as the quintessential style of Irish whiskey. It is important to us to continue to deliver extraordinary and innovative whiskeys to our customers.” The whiskey is bottled at 46% ABV


and is non-chill fi ltered. The bottles are set to be produced annually in batches of 500 cases with each bottle set at a RRP of £62. www.jamesonwhiskey.com


52 TWENTY-FIFTH JUNE 2012


FINLANDIA VODKA ADDS BLACKCURRANT VODKA TO ITS RANGE


Finlandia Vodka, part of the Barcardi


Brown-Forman Brands (BBFB), has added a blackcurrant-fl avoured vodka to its range of premium vodkas, which already includes Cranberry, Lime, Mango and Grapefruit. Following the global growth of


fl avoured spirits, the brand is hoping that Finlandia Blackcurrant will prove popular in cocktails, with mixers or over ice during the summer months. Finlandia Blackcurrant will be packaged in the ‘melting ice’ bottle design that was launched last year, with labelling that incorporates the associated fl avour colour, as well as the fruit imagery, to make the new variant easily identifi able. Chris Gately-White, Finlandia’s


brand manager, says: “We’re really excited to introduce this latest fl avour to our range. With the summer season looming and a calendar jam packed full of social occasions, we’re confi dent the new variant will help recruit new fans and reacquaint old ones, in turn maximising profi t opportunities for bartenders and retailers alike.” www.fi nlandia.com


US SEASONAL BEERS RELEASED FOR SUMMER


DRINKING Three new seasonal beers from Heathwick are set to be released this summer in the UK. A seasonal beer from Fordham is joined by the fi rst two beers from Fordham’s sister brewery, Old Dominion, to reach the UK. Both brewers are co-located in Dover, Delaware. Fordham has been building brand awareness through its sponsorship of Britain’s top-seeded women’s Beach Volleyball players and now the three beers are in stock. Fordham Wisteria Wheat (4% ABV) is a wheat ale that is expected to pair well with salads, seafood and grilled chicken. Old Dominion Beach House Pilsner (5% ABV) is a pilsner lager that is hoped to pair well with salads, Asian cuisine and barbecued meats. Old Dominion


Oak Barrel Stout (5.8% ABV) is a stout, made with smoked and peated malts. It is expected to pair well with oysters and clams. fordhambeers. co.uk


THWAITES RELEASE NEW ALE FOR


EURO 2012 Thwaites has released a new ale for Euro 2012 called ‘Whet Your Whistle’. Made with English malt and Bavarian hops, the new beer is 4.6% ABV. Lee Williams, marketing manager


at Thwaites, says: “As we’ve seen in some classic encounters over the years with England and Old Enemy, combining English malt with Bavarian hops will make for a fascinating match in taste terms.” www.thwaites.co.uk


MOLSON COORS LAUNCHES SUMMER LAGER Molson Coors has made its limited edition summer lager, Carling Zest, available on draught, following a £2m marketing campaign for the drink and its launch in May. It will remain available until the end of September. The launch will be supported in outlets by premium branded point-of-sale materials, as well as Carling Zest branded fonts, plaques and glassware. Carling Zest has a light citrus fl avour


and is 2.8% ABV. It is intended for pub-garden gatherings as an alternative to popular summer drinks and was initially launched in bottles in the UK. Annette


Middleton, Carling senior


branch manager at Molson Coors, says: “We’re excited to see Carling Zest fl owing in pubs and bars across the UK.” carling.com


pub&bar


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64