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Win is a Sweet Treat for Fay


Harrods window display currently features two cards from the Fay’s Studio Sweet Treats range after winning an online contest. Owner and illustrator Fay Martin entered the competition to design a mood board via Pinterest on the theme of a jubilee street party – and in a public vote her entry came out top. “The window is beautiful,” said Fay, “and inspired by my pink and gold theme from my pinboard. The visual team have been really kind and involved me heavily in the whole design.” Fay’s window will be in place at Harrods in London’s Knightsbridge until June 15. T: 07817 412086 www.faysstudio.com


Soula loves being a Twit


Twitter has proved a great sales boost for Soula Zavacopoulos and The London Studio. When she fi rst set up three years ago, she


relied on word of mouth to spread news of her card designs, including slogans such as “I have 2968 friends on Facebook and no one to shag….fancy a quickie?”.


Since she signed up


to Twitter her sales have soared, with revenues set to break the £250,000 barrier this year. “I didn’t really know much about Twitter, and it took me a long time to understand it,” she said.


“For a while I just followed people but then I started tweeting, and looking out for awards and ‘journo requests’ for case studies on the site.” Then Theo Paphitis of Dragons’ Den launched a


Twitter competition called Small Business Sunday. Once a week, he asks entrepreneurs to tweet him about their business, fl agging up his six favourites each week to his 240,000 followers and on his website.


“I tweeted Theo hoping to tempt him to look at The London Studio website and see the products I’d designed,” Soula added.


“He did - and his single tweet saw my website’s traffi c more than double - sales jumped too! Gift shops and other independent


retailers got in touch and asked me to be a stockist, and existing ones put in larger orders. “I sold an extra 13,000 cards in the month after


Theo’s tweet. Twitter has been great for business.” T: 020 8933 0122 www.thelondonstudio.com


One step beyond


Colneis Marketing have gone one step beyond the FSC logo as their cards are now fully carbon neutral. Having always usedf board from sustainable forests, they are one of the fi rst UK publishers to be able to make this announcement. This means they can use the World Land Trust Logo that applies to every aspect of production, and thanks to changes in board, inks, and controls, the quality is higher than prior print runs. T: 01394 271668 www.colneiscards.co.uk


news in brief


In the papers Blue Eyed Sun founders Jeremy and Jo Corner recently made


the news with interviews in the Financial Times and Sage Solutions magazine. Jeremy talked to the FT from PG Live for their Business Section article on entrepeneurship. Their Sage Solutions interview can be found at www.blueeyedsun.co.uk/blog


Special deilvery


Buckingham Palace is big place but even their letterbox isn’t big enough for the latest delivery – a 6ft x 4ft greetings card. The king-sized offering was hand-delivered by Penny Shaw and Chris Dyson of Cardgains, which commissioned it to commemorate the Queen’s Diamond Jubilee. T: 0845 166 2054 www.cardgains.co.uk


Live on website James Ellis staff are now linked in to the company website


during offi ce hours so they can answer questions in real time. Company founder and director James Stevens said: “The online queries section is already proving a popular feature as users can get immediate assistance.” T: 0117 927 7667 www.jamesellis.com


Moonpig sale or fl oat? Rumours abound that the owners of Moonpig.com and digital


imaging service Photobox are exploring a £300million sale or stock market fl otation.


The move comes less than a year after the two merged in a deal valuing Moonpig at £120m and designed to created a giant in personal publishing.


Gift of a fl ower Artist Kate Knight has produced a range of designs for


OppTalk Inc’s Self-Recording Greeting Card. Described as “the perfect gift”, Kate’s Flower Collection


was created exclusively for OppTalk. www.opp-talk.com www.kateknight.co.uk


Independents’ Day Skillsmart Retail is teaming up with local stores across the


country to celebrate Independents’ Day on July 4. Flying the fl ag for local retailers, they can download the posters and fi nd ideas about how to make the day work on the Skillsmart Retail website.


www.greetingstoday.co.uk 11


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