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All smiles - Colin Hawes and Diane Connor - Adopt a Pickled Onion, Alec McCarthy and Claire Kestall - Alec’s Cards, Kevin and Sue Smith - Cards For Arts Sake, James Burgess - Carte Blanche, Daryl Stevenson - Wiidgereedooda (clockwise from top left)

With the Jubilee weekend looming and the London Olympics following smartly behind, there was a lot of red, white and blue fervour around the show, especially over at the organiser’s stand where everyone was invited to show exactly what the greetings card industry is about by writing one to Her Majesty which they will be passing on the Buckingham Palace. Second Nature were leading the way, as National Sales Manager Nathan Hitchcock explained: “We’ve just launched our London Pop-Up here for the Olympics.” And Jean Barrington Sales Director Stuart Hancock agreed: “We had orders yesterday, it was a good day. Our Jubilee invites are new for the show. We’re also distributing mugs from Pictura which are new from America, they’re based in New Jersey.”

The London Studio’s new ranges – London 2013 and British Memories – fi t in well with the theme, as Founder and Creative Director Soula Zavacopoulos explained: “It’s great with the Games coming up. It’s the fi rst one I haven’t done myself, I took the photos for London 2013 but I wasn’t around in the 1950s so those are genuine photos I’ve sourced for British Memories.

“New for the show is Keep Calm This

Fad Will Soon Be Over – because it’s been going on for so long now and it seeming pretty fi tting as it’s really saturated the market now.

“Some of my older stuff is going into

Tesco soon so that’s very exciting. I’m going in to licensing with Tesco who have bought over 10,000 Wisdom Of Kids.” Back in the main arena on the much

bigger Danilo stand, Licensing Director Trevor Jones said: “Diary Of A Wimpy Kid is brand new and comes from the best-selling books.

“Everything’s Rosie is also new and from

the children’s TV show, and Skylanders from the video game and website which is absolutely huge - there are little plastic fi gures which go with the game which you put on a plinth and they become part of the video game. They sell for about £8 to £9 each but some on eBay are £1,800 because there’s a shortage. “Our best-selling stuff is One Direction and we’ve just added some of the higher ages, 13 to 16 years because it’s going so well.

“Also Keith Lemon, who just won a Bafta. He started working with us last year with a calendar and has done soundcard recordings for us. He’s shooting his new calendar over the next couple of months out in Spain.

“Mrs Brown’s Boys is huge too, it gets about eight or nine million viewers while Celebrity Juice is about 1.5million. Very popular.”

Kevin and Sue Smith have a dual take on the show because they run both Cards For Arts Sake and a shop, Paprika, in their home town of Wellington, Somerset. Kevin said: “We have four children’s books coming out at the end of June and the cards are from those. “We’ve been in retail for seven or eight years and the cards are the newest part of our business which is a different type of marketing from retail, so it’s all very new to us – and this is our fi rst show which has been a very interesting experience.”


Back Of The Bus 39

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