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licensing news news in brief Everything’s Rosie for Danilo

Cathy’s promotion is Snow joke

Two fresh faces are heading up the RSPCA’s licensing department. Cathy Snow has been promoted to Licensing Manager and Hannah Millar is taking on the new role of Licensing Executive.

Formerly Trading Manager, Cathy will now be overseeing the development of a new team and responsible for ensuring the licensing programme continues to expand and attract new licensees while retaining existing successful partnerships.

Mapping out the world according to Eric

The A-Z of Eric Carle is an interesting concept that Rocket Licensing could now market for the company has been appointed to licence both the iconic A-Z Guides and the famous British children’s author and illustrator’s work. Independent licensing fi rm Rocket has been appointed campaign manager by Geographers’ A-Z Map Company and is in discussions with potential licensees. Eric Carle has written and illustrated

more than 70 children’s picture books, which have sold more than 110 million copies worldwide. The Joester Loria Group, Global Master Licensing Agent for The World Of Eric Carle, has appointed Rocket to build on the UK success with an initial focus on The Very Hungry Caterpillar – Britain’s most-read children’s book which has sold over 33 million copies.

Golden ticket

A golden ticket can be yours thanks to a new licensing agreement. Gorgeous Quentin Blake illustrations from Roald Dahl’s much-loved children’s stories are the deal between DRi Licensing and UK Greetings. DRi has also signed up the Great British Card Company for a collection of Stripy Horse cards from the children’s books. 020 3178 6628

New life for Old Bear

Old Bear and his friends are getting a fresh lease of life thanks to a new licensing deal. Jane Hissey’s timeless picture books about the toys fi rst appeared in 1986 and are about to be re-published by the Scribblers imprint of children’s publishers Salariya. Ignition Licensing have been appointed as licensing agency partner


Just about everything can be Rosie now that Danilo has signed a licensing deal for V&S Enterntainment’s popular pre-school animation. Products lined up for the Everything’s Rosie brand are greetings cards,

sound cards, calendars, gift wrap and bags, personalised cards and Print- On Demand. Trevor Jones, Licensing Director at Danilo, said: “We are excited to join

he growing list of Everything’s Rosie licensees and to be working on such a fun and visually-vibrant show that already enjoys a huge TV audience.” Julie Quirke, Director of Licensing at V&S, added: “The Rosie brand is attracting an outstanding list of licensees. To be signing with market leaders Danilo in such an important category is a testament to Rosie’s soaring popularity.”

That’s Life for Bulldog and Pyramid

Iconic images from the Life photographic library will soon by used on a brand-new range of products after a deal was signed by Bulldog Licensing and Pyramid.

The library is a vast stock of

pictures, many made famous by the legendary magazine including some of the word’s most recognisable photos.

Pyramid will be using the combination of pictures and instantly

recognisable Life logo to produce a range of calendars and wall art. Other partners include greetings cards and postcards from The Art Group which have already been very well received by retailers.

“Having a market leader such as Pyramid on board is further evidence of just what a strong brand Life is,” said Bulldog MD Rob Corney.

Mug up with new pirate range

Ahoy there! Lesser & Pavey have taken to life on the ocean wave after licensing a brand-new Pirate range from Rachel Ellen Designs. This is the second range to be licensed from Rachel Ellen’s greetings card illustrations, with Lesser & Pavey and buyers loving the wonderful fun illustrations of the original card designs that transform onto gifts so well. This new fi ne china range, of a mug, money box, mug in a tin, and mug, bowl and plate set, has wonderful bright illustrations of a cheeky pirate, that are eye-catching and will be stimulating for a child. All are presented in high quality, vibrant gift packaging. Pop the gift in one of

the three sizes of high-quality paper Rachel Ellen Pirate Gift Bags and it all makes the perfect gift for a little one. 01322 279225

Grumpy Old Gits invade Tesco

Thousands of Grumpy Old Gits have been invading Tesco in time for Father’s Day. More than 250,000 cards using 10

different designs have been printed to meet expected demand for the hilarious design property. Participation in the Tesco Father’s

Day promotion for June 17 is expected to be a major sales opportunity for the Grumpy Old Gits brand and a further boost for the already-popular licensing campaign by JELC. Wittily combining pictures of bad-

tempered senior male citizens with pithy and very funny captions, the cards are produced by International

Greetings, one of the world’s leading designers, manufacturers, importers and distributors of greeting cards and accessories.

Steve Camm, of International Greetings, says: “Grumpy Old Gits

has performed exceptionally well at retail since it fi rst appeared on our greeting cards. We feel it is perfectly positioned for a light-hearted tribute to the Dad in your life — and clearly Tesco agrees.” Janet Woodward, Director of JELC, adds: “Grumpy Old Gits is a popular brand at all times of the year, of course, but especially appropriate for Father’s Day. With thousands of Tesco customers certain to keep them busy I’m delighted to say that the Gits will have even more to complain about this

year than usual!”

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