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Finance|Facebook Phenomenon W


hat a glorious day it is as I sit at my desk reflecting on the wonder that is Facebook.


Now donʼt get me wrong, Iʼm not a big user but I do have an account and therefore in the 4.6% of over 55ʼs who do, in fact the over 45ʼs only account for only around 12% of the global users of this social media phenomenon. So Facebook has to a degree passed the Baby Boomer generation by and yet it is this group who have the greatest buying power or so we are told. So how do the company and its advisers justify such a high valuation upon listing on Nasdaq last week and why is the share price now significantly below the issue price?


The answer to the first part of the question lies in the potential buying power of Generation Y, those born after 1979, who are digital and technology savvy but have a decreasing trust of experts telling them what to do! And in the UK alone there are some16 million Gen Y users of Facebook. The answer to the second part of the question is less easy to establish, however, when Amazon completed a similar exercise in 1997 the share price initially was $13, it too dipped below its IPO price but now trades at $217, so watch this space!


This excitement is all very well but lessons can we small business owners learn about the power of both the digital world and Generation Y? According to one expert in the field “It is difficult to think of examples of new internet-based services which encourage new customers to do new things”.


Well at Lyndhurst we have been doing some thinking for a while now and have joined forces with a company called Sammedia who have developed an online and mobile application that we call Lyndhurst Money, a secure online personal finance management system.


Lyndhurst Money allows you to view all your bank, credit card and mortgage statements alongside each other irrespective of whether you are a client


of Lyndhurst or who you bank with. In addition, if you are a Lyndhurst client you will be able to view the daily price of all your investments, for the first time your entire financial life is up to date and mobile.


Once you have added all your accounts to Lyndhurst Money you will be able to track youʼre spending using animated pie charts as above. Youʼll be able to see not only how much you are spending on such things as utilities and eating out but also how that is changing over time. Importantly, Lyndhurst Money makes understanding and keeping track of your money easy, safe and fun.


And those are the attributes that Generation Y value about Facebook., easy, safe and fun. To view a You Tube video of Lyndhurst Money in action visit www.lyndhurstfm.co.uk/Lyndhurst_Money.htm.


Enjoy!


Geoff Newman, Director, Lyndhurst Financial Management Ltd.


geoffnewman@lyndhurstfm.co.uk


Authorised and Regulated by The Financial Services Authority.


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